Email Engagement – Want to see more people involved with your emails? Business owners and marketing teams spend their time fine-tuning their engagement strategy, translating into additional sales and website traffic.
But getting people to interact with your emails is far from easy. Once you’ve built a contact list and started texting, don’t be discouraged if things are so quiet you can hear the crickets chirping in the background.
You can convince subscribers that your emails are worth opening. The average ROI for email marketing is 4400%, which means you’ll be leaving a ton of money on the table if you give up on your email campaign because of low engagement.
Let’s now look at several creative strategies you can use to drive more email engagement and conversions. Our goal is to give you practical advice that you can use to generate more attention and, consequently, improve customer experience and sales.
Bring Something Fresh to the Table
There is a good chance that you have subscribed to mailing lists on the Internet. When new messages from these companies reach your inbox, do you read them all? Probably not. Chances are, you’re only opening emails that you think will provide value to your life or help you get over a problem.
If you want more people to open your emails, you need to be prepared to bring value to the table. For example, you could offer a free download of your latest master magnet, some helpful tips, or a demo of your next update. All of these things can be used and enjoyed by your audience without having to remove their credit card.
The best way to forge a strong relationship with your audience is to consistently deliver value to them, even if they’re not making a purchase directly. Building subscriber trust is a great way to improve engagement, which leads to brand loyalty.
Don’t forget to mention what you are offering in the subject line. Many users will determine whether or not to open your post based on the title. For reference, including the word “free” in the subject line leads to 10% more openings. Why? Because subscribers feel like they’re getting something of value without spending a fortune.
Ensure Email Deliverability
It’s not easy to get more engagement if subscribers aren’t receiving your emails. Deliverability is a common problem that business owners face when trying to reach their customers. You can’t deliver value and influence consumers who will never see what you have to say.
Fortunately, there are several things you can do to increase your email delivery success rate.
First, it simplifies the management of subscriber preferences. In other words, if someone wants to unsubscribe, change the types of email they receive, or temporarily block your messages, give them this option. If you don’t, they could mark your email as spam, resulting in a sender’s lower reputation.
We also recommend that you use an email marketing service to reduce the chance of being blacklisted by email providers. The last thing you need is to light up red flags on some of the more popular platforms, such as Gmail and Outlook.
Make Personalization a Priority
Nothing will drain your audience like an email that isn’t tailored to their needs. For this reason, personalization is one of the best marketing strategies you can implement for increased engagement.
In essence, personalization is about creating emails designed for different audience segments. Suppose your company sells sports equipment online. You would like to create personalized email campaigns for people based on their preferences. This policy ensures that users only receive the emails they want to read.
Sending baseball emails to people who are only interested in football can drastically reduce your engagement. Take a look at your audience and think about the different segments that visit your website. What are the goals, needs, and weaknesses of these users?
If you can understand your segments, you can start creating highly personalized emails that get serious results. You can go a step further and start personalizing with personal information such as names and birthdays. Sending a birthday discount for just one week is a great way to get more engagement.
Remember to include personalization in the subject. Research shows that adding necessary personal details to your email title increases conversions by 26%.
Let Subscribers Know What Happens Next
Finally, it would be best if you let subscribers know what should happen after reading your email. Typically, you will tell them to keep an eye on your next email or show a call to action (CTA).
