NFTs or non-fungible tokens have taken the world by storm through their peculiar characteristics and rather exciting marketing features. The piece of blockchain technology has become so well-known that plenty of brands have been jumping the wagon in a sincere attempt to get their names established in the fast-growing NFT market—no matter what it takes.
Crave Media, a well-known social media brand that showcases the food industry in various ways, happens to be launching the first-ever NFT company in the sector, Crave Critics, with an attempt to further establish their brand’s reputation by intending to work alongside the best restaurants, personalities and more all while offering their future NFT collectors a wide range of exclusive products and remarkable experiences.
Hunter Banks, the genius behind the beloved social media brand, has been involved in the restaurant business and Media for more than a decade. Despite experiencing the same dining affair in recent years, he believes that there are more opportunities than the industry lets on, with the right amount of knowledge and a whole lot of determination.
“We are here to connect the people to the brands, giving them something more exciting than the usual,” he says, adding that people’s perspective and passion for good food has changed over the years.
The brand is just about ready to deliver to the NFT market a delectable experience through Crave Critics, where future collectors will have access to exclusive events and even more exclusive food. To launch the project with top restaurant brands and celebrated individuals, this NFT is set in giving their holders first-class access to some of the trendiest restaurants, as well as meeting some of the world’s most influential personalities.
The project’s ultimate goal is to offer the value of NFTs while including a visual experience that is limited to a small group of people. “It’s like receiving a digital Happy Meal. Imagine receiving free burritos for life from your favorite burrito store, learning from world-class chefs how to make a delicious dish, or getting reservations to a Michelin star restaurant that is impossible to get into,” Hunter Banks explains.
Competition is fierce in the NFT market but Crave Critics intends to push their way through and establish a reputation that will stir up the digital market through their NFT’s natural characteristics. Comparable to Vee Friends, the NFT brand offers exclusive access to conferences that NFT collectors can attend, with the convention hosted by Gary Vaynerchuk, a well-known internet personality and founder of Vayner Media. On a somewhat similar note, Crave Critics has the same intention of providing their collectors exclusivity in several extents of the NFT, including but not limited to top restaurant brands, renowned food brands, chefs, personalities, and many more. Hunter Banks explains that it’s all about doing certain things in the food industry that others won’t have access to unless they become part of the brand that they are promoting.
Despite not everyone having an interest in the food industry, Crave Critics is open to anyone who doesn’t mind experiencing new and exciting things. NFT collectors, metaverse enthusiasts, digital traders, and just those vaguely interested in the project all have chances of being early adopters.