Russia’s famous McDonald’s is getting a makeover, and a local brand will replace it. The new restaurant has revealed in an advertising campaign before its official reopening on Sunday that a hamburger and two potato fries will be installed in place of the restaurant.
In a surprising move, McDonald’s has announced that they are putting their restaurants up for sale in Russia and will be rebranding under an as-yet-undetermined label – this follows over thirty years of operations within the country.
“The logo depicts the restaurant’s two main symbols: two yellow potato fries and a yellow-orange burger,” stated the press service. “The logo’s green background symbolizes the quality of products and service that guests are used to.”
Alexander Govor, the Russian McDonald’s new owner, plans to reopen all restaurants within two months and expand by 1,000 locations from the 850.
Russia’s anti-monopoly service, which supported the buyout, said McDonald’s – whose logo is a huge M, best known as the Golden Arches – keeps the right to purchase its Russian restaurants back within 15 years.
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