Influencer Daily - Business, Marketing & Creator Economy News"

Disney has partnered with TikTok to launch a U.S. creator initiative that allows eligible creators to produce Disney-themed short-form videos using approved franchise assets. Selected content will also appear on Disney+’s Verts feed, expanding opportunities for creators while extending Disney’s short-form video strategy. Key Takeaways Disney and TikTok announced a creator partnership centered on short-form videos. Eligible creators will have access to approved assets from Disney-owned franchises. Selected creator videos will appear on both TikTok and Disney+’s Verts feed. The initiative launches first in the United States, with additional markets planned later. Participating creators may receive visibility, event access, and career development opportunities. The Disney TikTok creator program will introduce curated fan-created videos to Disney+, giving eligible TikTok creators access to approved content from Disney-owned franchises while expanding the company’s short-form video offerings. Disney announced the initiative alongside TikTok, confirming that selected creator videos will appear on both platforms through a U.S. pilot scheduled to begin in the coming months. The partnership represents a new content initiative that combines Disney’s entertainment brands with TikTok’s creator community. Eligible participants will be able to create videos using approved assets from Disney’s library, while Disney+ will feature selected content within its vertical video

Arizona State University has added a creator degree to its 2026–2027 catalog. The 120-credit Bachelor of Arts combines social media strategy, production, analytics, media law and ethics. The program gives students formal training for careers built around digital audiences and multimedia publishing. Key Takeaways Arizona State University approved the Bachelor of Arts in Content Creation in March 2026. The program requires 120 credits, including 45 upper-division credits. Courses cover video, podcasting, social media, audience analysis, media writing, ethics and law. Capstone options include video production, sports production and the Los Angeles Content Creation Studio. ASU lists Downtown Phoenix and ASU at Los Angeles as program locations. Arizona State University’s Bachelor of Arts in Content Creation formalizes creator-focused study. The program is housed within the Cronkite School. The ASU University Senate approved the proposal on March 30, 2026. The motion describes training in multimedia creation, social media strategy and integrated communication across livestreaming, podcasting, videography, writing, graphics and emerging formats. ASU describes the degree as preparation for roles in content strategy, digital influencing, brand development, social media management and audience engagement. Its structure also supports production and communication roles inside media companies, agencies, entertainment organizations and consumer brands. The scope follows

Major creator platforms, including YouTube, TikTok, Substack, Pinterest, and Meta, have introduced or expanded measures addressing AI-generated content. The updates outline new labeling, detection, and enforcement practices that affect creators while aiming to reduce low-quality or misleading material across their services. Key Takeaways YouTube clarified enforcement of its long-standing policy on repetitive and inauthentic content. TikTok continues expanding AI labeling and testing detection systems for AI-generated spam. Substack introduced AI-use identification tools and creator disclosure options. Pinterest maintains AI labels and user controls for AI-generated recommendations. Meta continues labeling AI-generated content across its social platforms and advertising products. Platforms used by millions of creators are introducing new measures related to AI-generated content, with YouTube, TikTok, Substack, Pinterest, and Meta expanding or clarifying policies designed to identify, label, or limit low-quality material created with generative artificial intelligence. The changes affect creators who publish videos, newsletters, images, and social posts while outlining how AI-assisted content may be disclosed, reviewed, or recommended. Creator Platforms Expand AI-Generated Content Policies The latest platform updates focus on reducing repetitive, misleading, or low-quality material without prohibiting legitimate uses of generative AI. Companies continue to support creators who use AI tools for editing, production assistance, or creative workflows,

A Pew Research Center survey found that 57% of women ages 18–29 have sought health advice from influencers. The findings show how younger adults are using social media for health information and identify the topics that attract the highest levels of engagement. Key Takeaways Pew Research Center found 57% of women ages 18–29 seek health advice from influencers. Young women reported higher exposure to wellness-related content than young men across several health categories. Fitness was the only category where young men reported greater engagement than young women. Some respondents said they value influencers with shared experiences or discuss topics they are uncomfortable raising with healthcare providers. Approximately half of Americans under age 50 reported using influencers as a source of health information. Young adults are increasingly relying on creators for health information, according to the Pew survey health advice influencers findings released by Pew Research Center. The survey reported that 57% of women between the ages of 18 and 29 have sought health advice from influencers, making them the demographic most likely to use social media personalities as a source of health-related information. The findings provide new data on how younger adults access information about wellness, medical topics, nutrition, and

TIME released its 2026 TIME100 Creators list, featuring creator and entrepreneur Alix Earle on the cover while recognizing 100 influential digital voices across social media, podcasting, gaming, fashion and lifestyle. The announcement also confirmed the return of the TIME100 Creators event in New York City later this month. Key Takeaways TIME announced its 2026 TIME100 Creators list recognizing 100 digital creators. Alix Earle appears on the cover of the 2026 TIME100 Creators issue. The list includes creators from fashion, beauty, gaming, podcasting and lifestyle. TIME confirmed the second annual TIME100 Creators event will take place in New York City on July 30. Max Alexander is the youngest creator included in the 2026 list at age 10. The Alix Earle TIME100 Creators 2026 announcement introduced this year’s group of 100 digital creators selected by TIME for their influence across social media and online publishing. The release placed creator and entrepreneur Alix Earle on the cover of the magazine’s latest issue while presenting creators working across fashion, beauty, lifestyle, gaming, podcasting, entertainment and digital media. TIME also confirmed that the second annual TIME100 Creators event will be held in New York City on July 30. The annual list recognizes creators whose work

Instagram head Adam Mosseri said the rise of AI-generated content is likely to increase demand for authentic human creators, offering new insight into how the platform views artificial intelligence and creator identity. Speaking during an episode of Lenny Rachitsky’s podcast, Mosseri also explained why Instagram intends to label AI-generated content rather than remove it, outlining the company’s current approach to transparency. Key Takeaways Adam Mosseri said AI-generated content could increase the value of human creators. Instagram plans to identify AI-generated content instead of filtering it out. Mosseri said users continue to value the people behind the content they consume. Instagram expects AI to create both opportunities and challenges for the platform. The comments were made during an episode of Lenny Rachitsky’s podcast. The discussion centered on how artificial intelligence is changing content creation across social media platforms. Addressing concerns about the rapid increase in AI-generated images, videos and digital personalities, Mosseri said he believes authentic creators will remain important because audiences seek more than the content itself. According to Mosseri, Instagram has long viewed creators as valuable because users connect with the individual behind each post. He said people are interested in a creator’s perspective, motivations and personal point of

YouTube creator and entrepreneur MrBeast has been announced as a guest shark for ABC’s Shark Tank Season 18. The upcoming season will feature him alongside several guest investors and the show’s returning panel, adding another television appearance to his expanding business portfolio. Key Takeaways MrBeast will appear as a guest shark on ABC’s Shark Tank Season 18. The new season is scheduled to premiere this fall. Several guest sharks from business and entertainment will join the show’s regular investors. The returning panel of permanent sharks will continue to evaluate entrepreneur pitches. MrBeast’s appearance follows continued growth across his business ventures beyond YouTube.   The MrBeast Shark Tank announcement adds one of YouTube’s most recognizable creators to ABC’s investment series for its upcoming 18th season. Jimmy Donaldson, widely known as MrBeast, will join the show’s lineup of guest sharks, expanding the roster of entrepreneurs and business leaders who evaluate investment pitches. ABC confirmed that Donaldson will appear during Season 18, which is scheduled to premiere this fall. His participation places him alongside Beast Industries CEO Jeffrey Housenbold and several other guest sharks invited to join the series throughout the season. What Did ABC Announce About MrBeast’s Role? ABC announced that MrBeast

UTA creator economy leaders said digital creators are increasingly building long-term businesses that extend beyond traditional sponsorships, outlining how intellectual property, diversified revenue streams, and broader entertainment opportunities are reshaping creator careers. The discussion provides insight into how talent agencies are adapting their approach to creator representation. Key Takeaways UTA executives said many creators are expanding beyond traditional brand sponsorships. Intellectual property has become an important part of long-term creator business strategies. Agencies are helping creators pursue multiple revenue opportunities across entertainment and consumer businesses. Diversification beyond social platforms was identified as a priority for long-term career growth. AI presents new opportunities, but executives said authentic audience relationships remain essential. Ali Berman and Raina Penchansky, co-heads of the Creators division at United Talent Agency (UTA), discussed how representation for digital creators has expanded beyond negotiating sponsorship agreements into supporting broader business development. Their comments came during a recorded interview at the Cannes Lions advertising festival. According to the executives, creator careers have become increasingly multifaceted compared with earlier stages of the creator economy, when sponsorships and endorsement agreements represented a larger share of many creators’ businesses. They said many clients now pursue projects across multiple entertainment and commercial sectors instead