By: Publicity For Good

For many women over 50, finding a concealer that may provide coverage without creasing can feel like an impossible task. Dawn Pfingsten, the creator behind Just Doing My Best, knows the struggle firsthand. At 57, she’s made it her mission to help women embrace aging with confidence, armed with affordable and thoughtfully chosen beauty solutions tailored specifically for mature skin.

Dawn’s latest advice focuses on two key techniques to help concealer work better, without the frustration that can sometimes come with trial-and-error purchases. Her goal? To help women look and feel their best without overspending on products that may be too complicated or overpriced.

Step One: Start with a Color Corrector

Before even reaching for concealer, Dawn recommends trying a color corrector. As skin matures, changes in tone, texture, and elasticity can mean that a traditional concealer alone might not be enough to cover dark circles or discoloration. Color correctors work by neutralizing unwanted tones before concealer is applied, often resulting in smoother, more natural coverage.

For women with light to medium skin tones, Dawn suggests trying a peachy-pink shade. Those with medium to deep tones might find a deeper peach or orange shade more effective. Her personal go-to is the Makeup Revolution Eye Brightener, an affordable option that many find helps reduce the appearance of redness and dark circles.

Using a color corrector can mean needing far less concealer, and the overall finish tends to look lighter and more even. Dawn notes that skipping this step can sometimes lead to applying too much concealer in an effort to get the same results, which may backfire with creasing and caking.

Step Two: Apply Concealer Strategically

Once the skin is prepped with a corrector, the second step focuses on how best to apply concealer. Instead of applying the product directly under the eyes, where creasing is common, Dawn recommends first dispensing a small amount onto the back of your hand. Then, using a brush, pick up the product and apply it precisely where it’s needed.

For most women, this includes the inner corner of the eye and the small hollow next to the nose. Dawn’s technique helps avoid overloading the delicate under-eye area, which can lead to creasing and fine lines being emphasized. She uses the Catrice True Skin High Cover Concealer, a full-coverage formula that’s lightweight and budget-friendly at around $7.

Another important part of her method? Patience.

Rather than blending immediately, Dawn advises waiting a minute or so after applying the product. This can help the concealer set slightly, potentially improving its coverage and reducing the chance of it sliding or breaking up. Once it has had a moment to dry down, a gentle tap with the ring finger can help melt the product into the skin, ensuring it looks seamless and natural.

In the End, Less is More

Dawn’s approach to makeup for mature skin centers around simplicity and intention. By addressing color correction first and then taking a lighter hand with concealer application, women can often achieve a smoother, brighter under-eye area with fewer products—and less frustration.

Her message resonates with thousands of women who follow her online for practical, honest, and age-appropriate beauty advice. Through her channel Just Doing My Best, Dawn is helping women over 50 feel empowered, confident, and beautiful without feeling pressured to chase perfection.

To explore more of Dawn’s tutorials and tips for mature skin, visit her YouTube channel or follow her on Instagram and Facebook @JustDoingMyBest.

Disclaimer: The beauty tips and product recommendations shared in this article are based on personal experience and opinion. Results may vary depending on individual skin type and condition. This content is for informational purposes only and does not substitute professional dermatological or medical advice. Always perform a patch test before trying new products, and consult a skincare professional if you have specific concerns.