In the world of fashion, where style and compassion converge, Daniela Brunner, the visionary founder of luxury vegan fashion brand Giulia & Romeo, has emerged as a trailblazer. Inspired by her journey into veganism and a desire to create stylish, cruelty-free fashion, Daniela embarked on a mission to revolutionize the industry. In this article, we delve into Daniela’s motivations, design philosophy, overcoming challenges, and her vision for the future of vegan fashion.
A Compassionate Awakening: The Birth of a Vegan Fashion Designer:
For Daniela, the birth of her son Romeo in January 2018 sparked a transformative shift in her perspective, extending to the world of fashion. Her realization about the hidden cruelty lurking in high-end fashion brands drove her to make a change. Faced with a lack of fashionable, cruelty-free options in the market, Daniela decided to establish her own vegan fashion collection. Breaking away from industry norms, Giulia & Romeo began its journey as a small-scale venture, partnering with local tailors to bring Daniela’s vision to life.
Design Philosophy: From Inspiration to Creation:
Daniela’s design philosophy stems from her inner intuition, where inspiration strikes and is translated into tangible pieces through carefully selected fabrics. As the team at Giulia & Romeo grew, they added structure to their creative process by planning and showcasing capsule collections throughout the year. By presenting smaller, thematically cohesive collections, the brand ensures that each piece harmonizes with the overall style and color scheme. This approach aims to captivate customers’ interest without overwhelming them.
Staying Ahead of the Curve: Incorporating Trends and Personal Style:
To remain up-to-date with the latest fashion trends, Daniela relies on online resources, press coverage, and fashion exhibitions. However, she selectively incorporates trends into Giulia & Romeo’s collection, prioritizing her own ideas and distinctive style. This balance allows the brand to maintain its unique identity while incorporating elements that resonate with fashion-conscious consumers.
Triumph Over Adversity: Conquering Challenges Head-On:
In recounting a challenging project, Daniela shares the story of a fashion show where production mishaps nearly jeopardized the event. Collaborating with a small manufacturer, the team encountered disappointing results just days before the show. Determined not to compromise, they swiftly rallied and engaged multiple tailors to remake the entire collection. With remarkable resilience and teamwork, Giulia & Romeo triumphed, presenting a flawless collection mere hours before the show.
Creativity Meets Functionality: Crafting Stylish and Practical Pieces:
As a designer, Daniela finds the perfect balance between creativity and practicality by creating pieces that she herself would wear. Each item undergoes rigorous testing before joining the collection, ensuring that Giulia & Romeo offers both style and functionality to its clientele.
The Ideal Client: Catering to Individual Needs and Preferences:
Giulia & Romeo’s ideal client embraces the brand’s unique style while appreciating the love and creativity infused into every piece. The brand’s commitment to animal welfare resonates with these individuals, who understand that their fashion choices contribute to a greater cause. With the opening of their store, the team at Giulia & Romeo aims to establish a personal connection with customers, offering unparalleled service and attention to detail.
A Vision for the Future: Pioneering the Vegan Fashion Industry:
Daniela foresees significant growth in the vegan fashion industry across various price ranges. However, she believes that Giulia & Romeo will continue to stand apart due to its commitment to donating 100% of profits to animal causes. Furthermore, the brand’s distinctive style sets it apart from other labels, ensuring a loyal following and a unique position within the market.
Advice for Aspiring Designers: Passion and Compassion as the Driving Force:
To aspiring fashion designers, Daniela emphasizes the importance of being driven by a genuine passion for cruelty-free fashion. Profits alone should not dictate creative decisions; instead, a deep-rooted commitment to promoting compassion and sustainability should guide their journey.
The Road Ahead: Expanding Horizons and Evolving as a Designer:
Giulia & Romeo’s future plans involve opening additional stores worldwide, envisioning the brand as an international sensation. Cities like London, Los Angeles, and New York are potential targets for expansion. Simultaneously, Daniela aims to reinforce the brand’s commitment to exclusive distribution through their own stores and online platform, ensuring a personalized experience for their valued customers.
Exciting Endeavors: A Store Opening and Collaborations on the Horizon:
Amidst ongoing developments, Giulia & Romeo eagerly anticipates the grand opening of their first store in Munich in September. Additionally, the brand is on the lookout for an international ambassador who aligns perfectly with their values. This collaboration promises to be an exciting venture for both Giulia & Romeo and the chosen individual.
The future is Vegan, the future of fashion is Giulia & Romeo
Daniela, the founder of Giulia & Romeo, has set a new benchmark in the world of vegan fashion. Her journey from a personal awakening to establishing a luxury brand that combines style and compassion showcases her unwavering dedication. With a focus on distinctive design, impeccable craftsmanship, and a commitment to animal welfare, Giulia & Romeo continues to captivate fashion enthusiasts while spearheading a movement towards cruelty-free, sustainable fashion. As the brand expands its global footprint, Daniela remains committed to making a positive impact in the industry, inspiring aspiring designers to follow their hearts and embrace compassion in their creative pursuits.
