Hiring and retaining a dependable team you can trust will make or break your Home Service business. After spending 16 years in the Home Service space and generating large revenue, CEO David Moerman, the founder of Home Service Business Coach (HSBC), is not only an experienced entrepreneur but also has coached over 300+ business owners in the Home Service industry to achieve more profits and freedom from their business. 

Finding the Right Fit

One of the hardest challenges that any business owner will face, besides the constant cash flow concerns, is hiring and retaining the right team members. Dave and HSBC’s approach always starts with this one question: “If your company hired you, what would make you want to work there and make you stay?”

Most business owners cannot formulate a concrete answer to this question, at least not at first. 

A few questions you could ask yourself to gain some more clarity could be, “What is currently missing from your hiring process? Onboarding process? Training process? Ascension plan?”

And work backward from there. 

It all starts with a compelling job ad. You must be clear on who you want to hire for each role in your company. Another common mistake Dave’s team sees with their coaching members. 

But if you are like most Home Service business owners, you either lack the knowledge or time to develop a proper hiring process. That’s why Dave’s team will build your systems so you can gain more freedom and income from your business.

Scaling to a 7-Figure Business 

Many business owners want to scale a home service business to seven figures, but they often lack the roadmap, organization, lead flow, team, or systems to accomplish this. 

After speaking with Dave, he had a few great pointers on what he’s seen after coaching over 300+ business owners to scale their businesses.

First, “find the holes in your bucket and fix them.” This is accomplished by finding the areas of your business you know need improvement, such as lead flow, conversion rates, cash flow, and hiring. The list is endless. But implementing proven systems into your business will not only create more consistency, allowing you to grow, but also enable one of the most important aspects of scaling your business. 

“Working on your business, not in your business.” 

This is a “huge problem in the industry,” as Dave puts it. 

Things will start to slip when you are stuck working on your business instead of on it. This means new holes will be created, and the previous holes you filled will start to burst. 

Marketing Organically

Effective marketing doesn’t always require a massive budget. Dave and his team champion the power of organic marketing to build trust and attract clients without relying on expensive paid advertising. 

In fact, Dave has invested a substantial amount of money in his exterior cleaning business to generate more income in exterior cleaning. Dave believes you can spend time on marketing to build a successful company.

Organic marketing starts with building a strong brand and letting your ideal avatar clients know exactly what you do.

It is all-important, from setting up your website to your GBP (Google Business Profile) to your social media profiles on Facebook, Instagram, and LinkedIn. 

But Dave doesn’t just champion the online space but always goes back to his roots, where it all started.

“When you knock on over 4,000 doors, you stop caring what other people think about you,” Dave says.

Things such as door-knocking, building strategic partnerships, lawn signs, flyers, etc. 

The key here is “consistency.” 

When you are doing everything in your business, it is hard to stay consistent with the things that help grow it. 

These and many other problems leave most business owners wondering, “There must be a better way!”

Well, there is. 

Let me introduce you to Scaling Blueprint, HSBC’s premier coaching program.  

Dave and his team have now helped over 300+ Home Service business owners grow their businesses. 

Dave’s team takes a structured and proven approach with each client. From providing world-class coaching to in-depth training, Dave’s team will build out your company playbooks for you.

Or, in Dave’s own words, “It took me 8,000 hours to put everything I know down into systems, so you could say you get to hire me for $1 per hour.”

Scaling a Home Service business requires more than hard work—it demands a proven system, consistent effort, and the right mindset. 

So check out Home Service Business Coach today!

Published by: Josh Ttaunay