By: Dr. Kelishadi, SSK Plastic Surgery

In an increasingly competitive business landscape, having a great product or service is no longer enough to stand out. Elevating the customer experience and establishing personal connections have become paramount for businesses looking to differentiate themselves.

Studies show that customer experience is the top priority for nearly half of all business leaders in the next five years. But how can businesses enhance customer relationships without extravagant measures? The answer lies in the power of NFC (near-field communication) technology embedded in products, merchandise, or even business cards. In this guide, we will explore how NFC technology can help business owners strengthen customer relationships.

At the forefront of this technology is Berify.io. Berify bridges the gap between the physical and digital worlds. Their innovative solution combines blockchain authentication, cybersecurity, and intuitive dashboards to create limitless product experiences and engagements that heighten consumer relationships with brands. Using Berify’s technology, business leaders can unlock new possibilities to engage users and create meaningful interactions, reinforcing brand loyalty.

Let’s get started.

Understanding NFC and Its Functionality

To understand how Berify’s blockchain technology can benefit your organization, we must first explore how NFC operates, as well as its capabilities. NFC, which stands for near-field communication, is a forward-looking technology that allows devices to connect to each other when they’re close, a few centimeters apart. This technology has been around for over a decade. However, Berify.io has effectively created an ecosystem between the physical and digital worlds, generating amazing consumer experiences that are far from traditional. Berify’s features enable consumers to complete transactions by hovering over their mobile devices to receive exclusive personalized updates and information from the associated brand. 

NFC works using electromagnetic fields, which allows two devices to connect when they’re brought close together. This connection happens due to the NFC chip, which can be inserted into different devices like smartphones, cards, tags, and even wearable devices.

However, the capabilities of the NFC technology go beyond allowing you to open vehicles and complete transactions. Businesses can use NFC to foster a healthy collaboration between their brand and clients in a meaningful way. NFC technology can be incorporated in diverse ways, and the capabilities and possibilities are endless.

As technology improves, NFC is becoming increasingly important for improving customer experiences and building stronger relationships. When understanding how NFC works and exploring its comprehensive abilities, your business can find many ways to connect with its customers on a deeper level and stay ahead in the ever-changing world of customer experience.

How Entrepreneurs Can Utilize NFC

Dr. Kelishadi of SSK Plastic Surgery is a prime example of business leaders optimizing this technology. Kelishadi is incorporating NFC technology into his plastic surgery practice to revolutionize patient communication. This quality of care is often overlooked in the beauty industry. Through NFC, patients can connect with SSK Plastic Surgery to receive exclusive aftercare suggestions, recommendations, and treatment plans and even access a client referral program. By tapping into the powers of NFC, Kelishadi is remodeling how doctors securely provide care and services directly to their consumers. 

Integrating NFC technology into physical products opens up possibilities for your business to enhance the customer experience. When using NFC tags, companies can go beyond the limitations of traditional product offerings and provide a heightened level of engagement. This digital interaction brings many benefits that contribute to building stronger relationships between customers and brands.

One of the key advantages of incorporating NFC tags into physical products is the ability to offer personalized content. At SSK, this means tailored treatment or aftercare plans. With a simple tap of their NFC-enabled device, customers can access information, such as product specifications, user reviews, or even interactive experiences related to the item or procedure they are interested in. This level of customization empowers customers with the knowledge they need to make informed purchasing decisions, creating a sense of value and trust in the brand.

NFC technology enables your team to provide round-the-clock customer service. Companies can offer instant access to FAQs, troubleshooting guides, and live chat support by embedding NFC tags into their products. Customers no longer have to navigate cumbersome phone menus or wait for a response. In the medical industry, this is of extreme importance and can often resolve problems before they grow. Instead, users can conveniently tap their NFC-enabled device on a designated spot and receive immediate assistance or customer care, enhancing their overall satisfaction and loyalty.

NFC tags also allow companies to establish a client referral model. Integrating referral mechanisms into NFC-enabled products can enable your customers to recommend the brand or surgeon to friends and acquaintances effortlessly. This not only strengthens the bond between the existing customers and the business but also builds a peer-to-peer interaction that rewards those who interact; it creates a sense of belonging and advocacy as customers become brand ambassadors and actively promote the products or services they love.

Building Customer Databases Seamlessly Through NFC

Do your customers benefit? Of course! Companies can gather relevant data each time a customer interacts with the tag. This data can include demographic information, product preferences, purchase history, and even customer feedback; all information that is harvested due to Berify’s decentralized foundations. This allows for direct-to-consumer, zero-party analytics that showcases key consumer behaviors, which are further used to increase engagement. With this valuable insight, industries can tailor their offerings, promotions, and communication to meet customers’ needs and desires.

The ability to collect customer data seamlessly through NFC also opens up opportunities for personalized interactions. You can create targeted marketing campaigns, customized recommendations, and exclusive offers by analyzing the information gathered from NFC interactions. Customers feel recognized and valued when they receive personalized messages that align with their interests and preferences. This level of personalization not only enhances the customer experience but also boosts the chances of repeat business and long-term loyalty.

Experience the Difference

In a competitive business landscape, enhancing the customer experience and building stronger customer relationships is crucial for success. Like that offered by companies like Berify, NFC technology enables you to bridge the gap between the physical and digital worlds. Incorporating NFC tags into products and merchandise can provide personalized content, round-the-clock customer service, and seamlessly build customer databases.

Embracing innovative technologies like NFC allows businesses to stay ahead of customer experience trends and create memorable interactions that strengthen customer loyalty. The future of customer experience and CRM lies in the palm of your hand, waiting to be unlocked through NFC technology.

Discover how NFC technology can revolutionize your customer experience. Visit Berify.io or SSK Plastic Surgery to learn more about unlocking limitless possibilities for your business.