By: Tom White
In an increasingly digital world, today’s music lovers engage with their favorite artists through various platforms, making authentic content and direct audience engagement more important than ever for musicians.
Aiming to support today’s artists is Grammy-winning producer Poo Bear, who has teamed up with Passes, a subscription-based platform for creators across various industries.
Together, the duo is disrupting traditional music education by launching a digital music course on the platform. The course provides aspiring songwriters and producers insider knowledge and the necessary skills to succeed in music production.
“Partnering with Passes was a no-brainer for me,” says Poo Bear. “I always knew I wanted to teach. Once I’d learned enough about songwriting and vocal production, I felt my duty to share those insights and ensure that quality wasn’t lost in the rush to create. With this course, I invite creators to invest in their craft and push the envelope of what’s possible.”
A Music Mastermind
Jason Boyd, also known as Poo Bear, is a multi-platinum songwriter and producer who has sold over 500 million records worldwide and worked with global music superstars. He is known as the music mastermind behind much of Justin Bieber’s catalog, penning some of the most iconic songs from the past decade, including “Where R Ü Now,” “What Do You Mean?” “Intentions,” Bieber’s portion of the “Despacito” remix, and more.
Other artists that Poo Bear has worked with include Usher, Chris Brown, Lil Wayne, David Guetta, Skrillex, Jennifer Lopez, DJ Khaled, Ed Sheeran, Billie Eilish, Dan + Shay, Kelly Rowland, Snoop Dogg, and Mariah Carey. With an impressive background working with widely recognized musicians, Poo Bear has invaluable knowledge to offer through his new digital music course on Passes.
A Partnership With Passes
Passes is a platform for creators to share advice and tools to empower the creator economy. Lucy Guo founded it in early 2024.
Poo Bear and Passes offer a curriculum that blends creating inspiration and business-savvy insights through different lessons that are both practical and inspirational.
Poo Bear stated: “I want my students to not only understand the techniques behind a great song but also to appreciate the importance of writing music for themselves—music that’s honest and innovative. That’s the kind of authenticity that drives true creative success.”
This alliance is more than just a course; it’s a roadmap for creators to harness the power of digital platforms to turn their passions into profit and expertise into influence. The digital music course isn’t just deepening creative expertise but reinforces a new model for monetizing artistic expression in the creator economy.
Guo added, “We’ve designed the course to be accessible and effective. With individual lessons priced at just $5 and full-course access for $30, creators from all backgrounds can tap into this high-quality, industry-leading education without barriers.”
The course launched on December 4th, 2024, democratizing music education by offering affordable access to lessons and exclusive insights from Poo Bear’s career.
Lucy Guo, CEO of Passes, explains the strategic vision behind the collaboration:
“At Passes, we’re dedicated to giving creators the tools to connect with their audiences and build sustainable careers. Poo Bear brings a wealth of knowledge and an unparalleled track record that our community can learn from. This partnership is a strategic leap forward in how we empower creators to own their success.”
Disclaimer: The content of this article is for informational purposes only and does not constitute professional advice. The views expressed by individuals, including Poo Bear and Lucy Guo, reflect their personal opinions and experiences. Any statements regarding the success or potential outcomes from enrolling in the digital music course are based on past achievements and do not guarantee specific results. Prices and availability of the course are subject to change. Always verify current details on the official platform before making any purchases.
Published by Iris S.
