By: Maria Williams
Miami Beach was recently transformed into a dazzling epicenter of beauty and innovation at the NEW YOU Beauty B.A.R. Live Event. Spanning two dynamic days, the event welcomed a vibrant mix of health and beauty influencers, industry executives, and celebrity performances, culminating in the much-anticipated 9th Annual NEW YOU Beauty Awards.
Hosted for the first time as a comprehensive Brand University, Awards Ceremony, and VIP Reception, the event offered a rich program featuring influencer panels, red carpets, and live performances. At the heart of the festivities was the NEW YOU Beauty Awards, which celebrated outstanding achievements in the beauty industry, recognizing the innovative efforts of bilingual entrepreneurial achievers and creative talents who have redefined beauty standards and industry practices.
Over 600 product entries were reviewed by NEW YOU staffers and skincare experts, complemented by consumer input through online voting. The awards highlighted excellence across 19 categories, celebrating 26 winners for their achievements in skincare, makeup, fragrance, and beauty innovation.
Vanessa Walker, President of NEW YOU, shared her enthusiasm, stating, “Our third annual live event is a ‘see and be seen’ for emerging beauty hopefuls. It offers an experiential sponsor activation space, custom photo op sets, and a live awards show, providing a platform for brands to connect with our diverse audience in an entertaining and prestigious manner.”
The event began with a VIP reception at the W South Beach Hotel, in partnership with Miami Swim Week®️ The Shows and benefiting Make-A-Wish® Southern Florida. The evening featured performances by Dancing With The Stars pro, Tony Dovoloni, and multi-platinum artist Flo Rida, setting a celebratory tone for the weekend.
The following day, the awards ceremony at The 1 Hotels South Beach drew an impressive turnout of celebrities, including Ashley Benson, who received the “Best Fragrance Innovation” award for her fragrance ASH by Ashley Benson. Benson advised aspiring beauty entrepreneurs, “Just be true to who you are and do whatever makes you feel confident.”
Other notable attendees included Alicia Grande, CEO of Grande Cosmetics, who remarked on the dedication required in the beauty industry. “You have to wake up every day and be obsessed. You can’t be defeated. You must engage with every opportunity presented.”
The NEW YOU Beauty B.A.R. also provided a platform for sponsors to engage directly with influencers and consumers, offering immersive experiences that showcased their latest products and innovations. Esteemed sponsors of the event included Grande Cosmetics, Elysian Parfum, Makeup Revolution, Beyond Slim®, Seis Cosmetics, Ghanya Cosmetics, Charette Cosmetics, House of Eleven, Holistic Zodiac Beauty, Casa Azul, Victoria Duke Beauty, and Blithe.
This year’s event not only celebrated current achievements but also set the stage for future innovations in beauty. Alicia Grande, reflecting on the event’s impact, highlighted, “It’s about believing in what you are selling, and it has to work.”
As NEW YOU continue to lead in celebrating and advancing the beauty industry, the Beauty B.A.R. Live Event has established itself as a critical nexus for recognizing and fostering innovation, offering a unique opportunity for brands to interact with consumers and industry peers.
With plans already underway for next year, the NEW YOU Beauty Awards promise to continue elevating the standards of beauty and wellness, ensuring a vibrant future for all involved. As the industry evolves, NEW YOU remains at the forefront, ready to showcase and celebrate the next wave of industry leaders and changemakers.
Published by: Khy Talara
