Many of today’s business leaders, founders, and entrepreneurs are still trying to find their bearing in the aftermath of COVID-19, with some of them drowning in the economic uncertainties created not only by the pandemic but also by the various social and political issues that hit the scene in the past two years. In the face of the crippling hurdles thrown their way, it’s critical to seek guidance from those who have overcome the odds and come out on the other side strong and successful. Kayvon Kay, the mind behind The Sales Connection, is among the experts in the entrepreneurial realm currently guiding CEOs and founders through the A to Zs of starting and scaling a venture post-COVID.
Boasting over two decades of experience mastering the art of sales and working with high-level consultants, coaches, and closers, Kayvon Kay has grown highly attuned to the trends in the economic landscape. Among his most recent observations revolves around the performance of domestic and international sales teams amid tough economic times.
For years now, helping companies maximize the potential of their sales department has been at the core of Kayvon Kay’s efforts. Through The Sales Connection, he provides modern opportunities for new and experienced sales professionals, emphasizing the value connections bring to the table while doing so.
At The Sales Connection, Kayvon Kay and his team operate with the firm belief that securing a solid standing within the business world has less to do with selling. Instead, a heavier premium should be placed on connecting with one’s target markets.
“Gone are the days of selling,” asserted Kayvon Kay. “If your company is not connecting with your prospects, customers, and clients at their level, you are leaving a fortune on the table.”
Besides highlighting just how far ventures can go when they focus on building connections, Kayvon Kay also sheds light on the role of strong and strategic leadership. In response to concerns over the impact of economic uncertainties and the growing remote work platforms on the sales team’s function and performance, he said, “It really identified the importance of strong leadership. Sales managers not only need to pivot quickly when necessary, but they have to continue to motivate and be a strong example for their teams who are watching their actions prudently.”
As industries across the world continue to acknowledge the perks that come along with implementing work-from-home setups and rely on remote work, Kayvon Kay believes that it is also crucial for sales leaders and representatives to remain mindful of the work-life balance while being committed to pushing their companies to greater financial heights.
“Salespeople will have to work harder to remain focused and continue to meet quotas and other expectations when they work from home,” advised Kayvon Kay. “However, they will also need to refrain from leaning too much the other way – overdoing it and becoming a workaholic. This is where the designation between work time and home time is essential.”
To help CEOs and leaders navigate all these complexities, Kayvon Kay and The Sales Connection are intensifying their initiatives in the months to come. Driven to enable growth and success for those under their wing, they will go all-out in supporting ventures in their bid to scale amid the challenges currently peppered in the business world.
