For the longest time, society has subjected models to the unfair notion that their success only comes from their looks. After all, their work environment is known for its strict beauty standards and for promoting perfect appearance. However, one inspiring woman is expertly breaking this false assumption and proving to everyone that thriving in the cutthroat and highly competitive modeling industry takes wit and intelligence – Barbara Boller.
The Miami-based model and content creator is showing people that she is more than just a pretty face. Cleverly utilizing her marketing experience of more than ten years, the innovative entrepreneur is reinventing what it means to be an “influencer.” In addition, Barbara has leveraged her extensive experience in modeling and realized that most people had been exposed to the common promotional strategies used by brands, such as influencer marketing. As a result, these tactics are no longer as effective and may even be detrimental to a brand as consumers have grown tired of the repetitive approach and blatant advertising.
From these astute observations, the brilliant woman has seen a remarkable opportunity for user-generated content or UGC. This fresh approach banks on actual engagement with individuals and thus creates a genuine way of promoting a product. “To work with UGC, you don’t need to be a model; you don’t even need to have a social media account or followers. You only need to know how to interact with the camera, read a script without sounding forced, how to edit small clips and make this video short, exciting and attractive to a certain target.” the visionary shared.
Now, Barbara is using her prowess and helping established brands, organizations, and companies scale their marketing success. She offers social media content creation and user-generated content videos, as well as marketing consultations. Because of her forward-thinking approach and impressive ability to drive results, Barbara has become a sought-after marketing consultant in the modeling scene. Her expertise has allowed her to work in many parts of the world, including Canada, Colombia, Mexico and China.
When asked what motivated her to pursue a career in advertising, the entrepreneur excellently explained, “Being a model was always my dream and my passion, but so was marketing. I finally found a way to bring the two of them together by working with social media and content creation. The advertising industry – thus, the modeling – is changing a lot and being able to adapt is not a differential anymore but a must. It’s been two years since I started working with UGC (user-generated content), and I can say with certainty that this is the present and the future.”
Moving forward, the outstanding model and entrepreneur remains steadfast in her vision of elevating the success of her clients through conscious and intuitive marketing strategies. On top of that, she hopes to become an inspiration to people and empower them, especially women who are afraid to follow their passion. “I feel like I am finally where I wanted to be, in a place where it doesn’t matter if I’m tall, short, skinny or not. What’s valuable to these brands is my ability to talk to their consumers and sell a product from the comfort of my home,” Barbara said.
