Sports as we know it is changing just like it always has been. But with the way technology, research, and entrepreneurship are evolving, athletics is also pivoting faster than ever before. And as the whole atmosphere of sports and athletics evolves, companies like CHRONIC® Athletics exist to help athletes and sports organizations adapt to these fast-changing times.
At the heart of the CHRONIC® Athletics brand is a mission to push sports performance to more significant levels. More particularly, the company focuses on outdoor sports, which it aims to improve through passionate innovation. The company was founded by Jason Pierce, an entrepreneur and athlete with a flair for growth and development. He has over thirty years in the snow sports category, creating an illustrious career both on and off the snow. Jason is also a former college athlete and professional skier who has cultivated a passion for skiing and other athletics. He has met every challenge and trial with professionalism and resilience, creating a brand that stands for sports excellence and a desire to push the limits of human capacity.
Those characteristics became the DNA for CHRONIC® Athletics and would help the company thrive through the most difficult seasons. Even amidst COVID-19 lockdowns, the company would thrive immensely and post stellar numbers business-wise. Moreover, it has continued to help athletes improve their performance by providing various products that help improve their game. The flagship product line for the company is its skis and snowboards, which are some of the most durable and best quality in the world. CHRONIC® Athletics’ line of boards and skis have made it an official supplier to the legendary US Army 10th Mountain Division.
The CHRONIC® experience features a comfortable glide down the mountains brought about by the skis and snowboards’ state-of-the-art design and technology. The sports brand’s products work best for seasoned snow athletes and beginners. “I used all the knowledge and skills I acquired over the years to create a design that makes skiing easier to understand and learn,” shares Jason Pierce. “By materializing this vision of mine, I hope to see more first-time users taking a step towards a better life.”
CHRONIC® is also the mother brand for a line of hemp-based products called CHRONIC® Athletics CBD. Jason and his team manufactured and designed the lineup of Cannabidiol products to help athletes gain access to the various health and wellness benefits that CBD brings. The product line includes sleep enhancers, energy boosters, relief rubs, chewable gummies, and so on. By creating this line of hemp enhancers, Jason and the CHRONIC® team hope to improve performance and experience across the sporting board.
CHRONIC® Athletics aims for more than commercial growth. It hopes to become a crucial factor in athlete evolution, fueled by a love for innovation. “Passion drives us to bring you the most innovative products we can design and create for your sports and active lifestyle,” explains Jason. Currently, CHRONIC® is also the only sports brand to receive the honor of being named the official Military Alpine Touring Ski of the U.S. Army. Jason hopes that his products and organization will continue to empower men and women who want to improve their performance through inventive solutions and products.
Learn more about CHRONIC® Athletics by visiting its website.