Loving something with passion is one thing, but becoming passionate enough to harness it as an income-generating venture is another. DJ Willingham, also known as DJ Sneaker Head, has turned his love for shoes into a business and is building a brand out of that image.
DJ Willingham has built a reputation in pop culture with his love for sneakers and is influencing millions of people with his style and swagger. He has also become a recognizable face for entrepreneurship with his income-generating ventures like real estate and Airbnb.
To share his wealth of knowledge and experience, he established DJ Sneakerhead Academy, where people can take courses and learn directly from him how to grow their personal brands and get a start in the sneakers industry. His show on YouTube, DnA Show, has become a resource center for other sneakerheads and those looking to get into the business of making income from selling or wearing sneakers.
The success that DJ Willingham has enjoyed across his ventures can be attributed to his ability to leverage technology in the expansion of his brand. He has not only employed his natural intuition for marketing but also his knowledge of various digital platforms and collaborations with tech companies like Vibley and Kajabi. Collaborating with these two platforms has helped him host events more effectively, harness efficient marketing tools to interact with his audience and deliver coursework to teach them his strategies.
DJ Willingham has hacked how to grow a brand as an influencer and is a living depiction of how analytics and interaction with audiences help build a brand into a reputable one. More than anything else, DJ Willingham is not all about achieving success and leaving it there, he hopes to pass on his knowledge by teaching people how to build their brands from scratch and become notable in their fields. “The power of the internet is insanely strong! It has created so many opportunities to share your love for shoes, sell your shoes or even build friendships through the same passion,” he said.
While DJ Willingham is doing everything within his power to help people build brands and break into the sneakers industry, some of the tips that have helped him which he always shares with his audience include doing what he enjoys doing the most. He encourages everyone to pursue their passion, provide value to their audience and be consistent at it. “Whatever you think is enough is probably not. So, you have to keep reinventing the wheel and doing new things to capture people’s attention. The work simply never stops,” he said.
Over the next few years, DJ Willingham hopes to explore NFTs and 3D printing. He has set his sights on the remarkable feats NFT players are achieving and he’s excited to be a part of that. He also extends open arms to anyone looking to learn directly from him through Sneakerhead Academy so they can take their brand to the next level and achieve success on their own.
