Carl “Murtah DiGreat” Lassiter’s journey from a troubled past to becoming one of the greatest Dancehall Riddim Artists in the world is nothing short of remarkable. Born in the 80s, Murtah DiGreat’s love for reggae music was ignited at a young age, drawing inspiration from the likes of Shabba Ranks, SuperCat, Mad Lion, Spragga Benz, Vybz Kartel, and the legendary Bounty Killer himself.
Life took a challenging turn when Murtah found himself incarcerated at the SCI Albion in 2009, facing an 18-month hole bid. However, it was during this trying time that he discovered his true passion for music. In the confines of the state corrections facility, Murtah DiGreat penned his first Dancehall song, “Block Block Money.” The song’s unique sound and captivating lyrics garnered attention from fellow inmates and staff alike, leaving them in awe and appreciating reggae in a new light.
With the positive feedback he received, Murtah realized he had the potential to make a mark in the world of Dancehall music. But he knew that to achieve his dreams, he needed the right team to support and guide him. That’s when he decided to reach out to one of the best managers in New York, Smiley the CEO of Fully Focused Management.
After an initial contact via text message, Smiley and Murtah DiGreat connected over a FaceTime call, where the seasoned manager imparted his wisdom with a simple yet profound phrase: “Trust the process.” This mantra became the guiding light for Murtah as he embarked on his musical journey under the management of Fully Focused.
Office meetings were scheduled, and contracts were signed, solidifying their professional partnership. With the support of Smiley and his management team, Murtah DiGreat set his sights on conquering the Dancehall world.
As the CEO of Fullyfocused Management, Smiley had managed numerous successful artists throughout his career, and he knew precisely what it took to make a mark in the competitive music industry. He understood that building a successful career in Dancehall required more than just musical talent. It demanded a strategic approach, unwavering dedication, and a strong support system.
Under Smiley’s management, Murtah DiGreat experienced a transformation. He learned to trust the process, embracing both the highs and the lows of the music industry with a positive attitude. Smiley’s wisdom and experience provided Murtah with a sense of security and confidence, allowing him to focus solely on his music and performance.
As the “Road To Gr8ness” reality show started filming, Smiley was by Murtah’s side every step of the way. He provided invaluable advice on how to navigate the spotlight, media interviews, and public appearances. Smiley’s calm and composed demeanor complemented Murtah’s vibrant energy, creating a perfect balance between the artist and his manager.
Their partnership was not just a professional relationship; it was built on mutual respect, trust, and genuine friendship. Smiley became a pillar of support for Murtah, not only in his career but also in his personal life. He offered guidance and advice on various aspects, acting as a mentor and confidante to the rising Dancehall star.
The year 2023 became a turning point in Murtah’s career as he earned a spot on the reality show “Road To Gr8ness.” The show, set to air on VH1, Bravo, and various streaming platforms such as Hulu and Stars, aimed to document Murtah’s rise to stardom, showcasing his dedication and talent to a global audience. The filming of the show brought Murtah’s journey to life, highlighting the challenges he faced and the triumphs he achieved.
As part of the show’s release, Murtah DiGreat held a private party to celebrate the success of his hit song “Whine Gal.” The track sparked a national challenge among Dancehall goddesses, further solidifying Murtah’s position as a rising star in the music industry. The event also attracted the attention of various magazines, including “Road To Gr8ness (RTG8),” which featured Murtah alongside models, artists, producers, and other industry professionals.
Beyond his music career, Murtah DiGreat also had aspirations in the corporate world. With the support of Fully Focused Management, he embarked on ventures that aimed to elevate his brand and influence. With his determination and the guidance of his experienced manager, Murtah was on the path to achieving greatness both in and outside the music industry.
The journey of Murtah DiGreat serves as an inspiring example of how passion, talent, and perseverance can transform one’s life. From his humble beginnings as a reggae music enthusiast to becoming a rising star in the Dancehall scene, Murtah’s story is a testament to the power of trusting the process and believing in one’s potential.
As he continues to create music and make his mark on the world, there’s no doubt that Murtah DiGreat’s journey has only just begun. With the unwavering support of Fully Focused Management and his dedication to excellence, the sky’s the limit for this talented artist. The world awaits as Murtah DiGreat continues his road to greatness, leaving an indelible mark on the Dancehall music genre and beyond.
