Life is often a dazzling tapestry of experiences, filled with moments of glitz, glamour, and the occasional twist of fate. Beena Yusuf, a name that resonates with determination and resilience, embodies the spirit of a true SHERO. Her journey from the pinnacle of the fashion world to facing a life-threatening brain tumor is nothing short of extraordinary.
Picture this: Dubai, a city of opulence and ambition. Beena Yusuf, a woman with a vision, was living her dream. From her roots at the U.S. Consulate, she ventured into the world of fashion, redefining elegance with her modernized “bishts,” traditional Middle Eastern capes. Her husband’s unwavering support and a surprise revelation of her designs on social media catapulted her into the spotlight. The applause was deafening, and Beena’s fashion line, “B. Poshi,” stormed the runway at Pakistan Fashion Week.
As if by destiny’s design, SHE Magazine, a publication that young Beena once sought solace in, extended an offer that would alter the course of her life. Beena Yusuf became the CEO and Editor-in-Chief of SHE Magazine USA. She transformed it into a powerhouse, featuring high-profile models, influencers, and celebrities on its covers, captivating new audiences across America.
In October 2019, life dealt Beena a devastating blow. Her younger brother’s heart stopped, and he fell into a coma. Doctors painted a grim picture, but Beena’s unwavering support and love defied the odds. Today, her brother, though non-verbal and immobile, is a testament to the power of will. Beena’s journey as a caregiver was a challenge she embraced wholeheartedly.
In 2022, a glimmer of hope emerged in Beena’s life. She and her husband were expecting a baby—a blessing they didn’t anticipate. Yet, this joy was accompanied by an unexpected challenge. During her baby shower, Beena began experiencing vision problems and severe headaches. What she initially dismissed as pregnancy symptoms turned out to be something far more sinister—an enormous benign brain tumor.
Just three days after giving birth to a healthy baby girl through an emergency cesarean, Beena underwent brain surgery. Her journey of recovery was arduous, taking a year to heal physically, but the emotional scars will take a lifetime. Beena’s daughter became her anchor, motivating her to endure the pain and uncertainty.
Beena Yusuf, now known as SHE 2.0, is poised to relaunch SHE Magazine USA. Her experiences have shaped her vision for the magazine, one that spotlights unsung heroes like herself. Beena’s story is a testament to the indomitable spirit of women who refuse to be defined by adversity.
In Beena’s words, “We are so excited about what SHE Magazine USA is going to do in 2024. The types of stories we are going to cover, the topics we will discuss, and just making sure that every woman out there is reminded that they aren’t alone. That if you are different or look a certain way or life has just been really unfair to you, that you are still powerful and still beautiful. That they matter, and the world would not exist without them.”
Beena Yusuf’s journey is a beacon of hope, reminding us that even in the face of life’s most formidable challenges, the human spirit can shine brilliantly. Follow her inspiring journey and SHE Magazine USA’s resurgence at SHE Magazine USA and on Instagram: @beena_poshi and @Shemagazineusa.
Beena Yusuf—she is the embodiment of a SHERO, and her story will continue to inspire generations to come.
