NewGen has introduced Social AI Studio, an AI-assisted content production service within its Multiple creator-intelligence platform, and appointed Jordan Carroll as chief AI officer. The service combines AI-supported workflows with human creative direction to develop social video content for brand campaigns. NewGen says it is already working on projects in beauty, technology and gaming.
Key Takeaways
- NewGen has added Social AI Studio to Multiple, its creator-intelligence platform.
- Jordan Carroll, founder of Innovative Social, has been appointed chief AI officer.
- The service brings concept development, storyboarding, client approvals, filming and editing into a coordinated workflow.
- NewGen says its process can reduce social video production time from approximately three days to four hours.
- The company reports early projects in beauty, technology and gaming but has not identified the individual campaigns.
NewGen Adds AI Production to Multiple
Social AI Studio extends Multiple beyond creator intelligence and campaign management by adding AI-assisted content production. The new service connects the stages of developing social videos, from initial concepts to production and revisions, within NewGen’s existing marketing operations.
The agency describes a workflow in which its creative teams remain responsible for directing the work. AI tools support production and allow teams to request changes using plain-language instructions, while client approvals remain part of the process.
For brands, the integration brings content creation closer to the systems used to manage creator marketing activities. It also gives NewGen a way to apply its production services alongside the campaign and audience intelligence capabilities already associated with Multiple.
Jordan Carroll Leads NewGen’s AI Strategy
NewGen has appointed Jordan Carroll as chief AI officer to oversee its AI and technology offering, including the development of Social AI Studio. Carroll previously founded Innovative Social, an AI studio that developed marketing tools and consumer applications.
Carroll helped develop NewGen’s AI capabilities before taking on the new leadership role. His appointment places responsibility for the company’s AI initiatives within its executive team and connects those initiatives to services offered to clients.
The move comes as NewGen expands its use of technology in creator marketing. Rather than introducing a standalone tool disconnected from its agency work, the company has integrated Social AI Studio into Multiple and its broader production operations.
AI-Assisted Workflow Connects Planning and Production
Social AI Studio brings concept development, storyboarding, client review, filming and editing into one process. NewGen’s creative teams guide the output and can make revisions by describing the changes they want, reducing the need to move between separate production steps.
NewGen claims the workflow can shorten social video production from approximately three days to four hours. That figure is a company-reported estimate, not an independently verified industry benchmark or a guaranteed turnaround for every campaign.
The service also uses historical content performance and emerging trends to inform new work. This approach parallels AI-assisted creator content insights that interpret engagement patterns and audience interests, although NewGen applies those inputs within brand-focused production workflows.
Human creative oversight and client approvals remain part of the process. Faster production may help teams develop and revise material more quickly, but NewGen has not established that the reported time savings translate into higher audience engagement or campaign returns.
NewGen Reports Projects Across Three Brand Sectors
NewGen says Social AI Studio is already being used for projects involving beauty, technology and gaming brands, with additional clients being onboarded. The company has not disclosed the individual campaigns or published results for those projects.
The launch also comes as brands involve more creators in campaign planning, creative decisions and other strategic work beyond sponsored posts. Those responsibilities make coordination between creators, agency teams and client reviewers an important part of developing social content.
NewGen operates in London, Manchester, New York and Paris, and its broader client roster includes Reebok, PepsiCo, Samsung, SEGA and Gillette. Those existing relationships do not confirm that the named brands are using Social AI Studio. For now, the company’s stated adoption covers the three sectors it identified at launch.
Frequently Asked Questions
What is NewGen Social AI Studio?
NewGen Social AI Studio is an AI-assisted content production service integrated into Multiple, the company’s creator-intelligence platform. It supports social video development while retaining human creative oversight.
Who is Jordan Carroll at NewGen?
Jordan Carroll is NewGen’s chief AI officer. He previously founded Innovative Social and now leads NewGen’s AI and technology initiatives.
How does Social AI Studio support content production?
It connects concept development, storyboarding, client approvals, filming and editing in one workflow. Creative teams can direct the process and request revisions using plain-language instructions.
Which industries are using the service?
NewGen reports projects involving beauty, technology and gaming brands. It has not publicly identified every client or campaign using the studio.
How is Social AI Studio connected to Multiple?
Social AI Studio adds AI-assisted content production to Multiple’s creator-intelligence and campaign management capabilities, bringing content development closer to NewGen’s existing creator marketing operations.
