Adam Marburger: Innovating Automotive F&I and Beyond

By: Alena Wiese

Adam Marburger’s name is quickly becoming synonymous with innovation, leadership, and transformation in the automotive industry. As a serial entrepreneur, best-selling author, and one of the most sought-after speakers in the field, Marburger is blazing a trail that others are eager to follow. His expertise in finance and insurance (F&I) has not only elevated dealerships across the country but has also positioned him as a thought leader redefining what success looks like in today’s automotive landscape.

Revolutionizing F&I

As president and CEO of Ascent Dealer Services, Marburger leads a team dedicated to helping dealerships facilitate profitability while enhancing customer satisfaction. His innovative approach to F&I has helped countless dealerships develop sustainable business models.

“F&I is more than just a department—it’s an opportunity to create value and build customer trust,” Marburger says. “At Ascent, we focus on strategies that improve the bottom line and foster lasting relationships with clients.”

Marburger’s influence has extended beyond his company. His insights on compliance, customer experience, and digital transformation have helped guide dealerships nationwide to adapt to a rapidly evolving market.

Speaking to Inspire

Marburger’s impact is not limited to the boardroom. As a speaker, he has captivated audiences with his practical advice and compelling personal story. His current speaking tour includes appearances at prestigious events such as the Principles of Finance University, where he trained the next generation of automotive leaders, and the Premier Auto Summit in San Juan, Puerto Rico, where he shared strategies for creating customer-centric F&I systems.

Marburger also serves as the host of Training Camp on CBT News, a platform that has become a valuable resource for retail automotive professionals. Through the show, he provides actionable insights that dealerships can implement with the aim of driving growth and profitability.

Marburger is passionate about his calling. Marburger says. “Whether through a keynote speech, a training program, or a television segment, my goal is to inspire people to think differently about their potential and businesses.”

Media Influence

Marburger’s message of empowerment and innovation has reached millions. He has been featured on major television programs, including Daytime, Bloom, and Show Me St. Louis. His story has also resonated with podcast audiences, most notably on Lifeology with James Miller, which has a listenership of more than 3.5 million.

“These opportunities allow me to share my experiences and learn from the incredible people I meet along the way.” Marburger reflects.

Author and Industry Visionary

In 2023, Marburger released his best-selling book, You Are the Problem: A Guide to Getting Out of Your Own Way, which has inspired readers to take ownership of their lives and overcome self-sabotage. Building on that success, his next book, The Servant Leading F&I Manager, is set for release in early 2025.

The book will coincide with Marburger’s presentation at the National Automobile Dealers Association (NADA) Show in New Orleans, where he will deliver a session on the same topic. “This is my third year speaking at NADA, and I couldn’t be more excited to share how servant leadership can revolutionize F&I departments,” Marburger says.

A Vision for the Future

While Marburger’s accomplishments are impressive, his ultimate goal goes far beyond individual success. “I want to leave a legacy—not just for my daughters but for the industry as a whole,” he explains. “If I can inspire dealerships to create better customer experiences, empower leaders to lead with purpose, and encourage individuals to believe in their potential, then I’ve done my job.”

From transforming F&I strategies to inspiring others with his story, Adam Marburger is making waves in the automotive industry and beyond. As his influence continues to grow, one thing is certain: Marburger’s journey is proof that with resilience, innovation, and a servant’s heart, anything is possible.