Billion Dollar Boy Group has acquired Creator Authority, a Los Angeles-based agency specializing in business-to-business (B2B) creator marketing and LinkedIn campaigns. Announced on October 14, 2026, the acquisition brings professional creator relationships, client accounts and specialist expertise into the group’s influencer marketing operations.
Key Takeaways
- Creator Authority was founded in 2023 and focuses on B2B creator marketing, particularly on LinkedIn.
- The agency is a LinkedIn Marketing Partner and has worked with Amazon, Adobe, AT&T, IBM, Dropbox, HubSpot, Mastercard and Notion.
- Co-founders Brendan Gahan and Cassie Jackson have taken B2B leadership and account management roles within Billion Dollar Boy Group.
- The acquisition extends the group’s U.S. presence to Los Angeles and Austin, alongside its existing New York operations.
- Billion Dollar Boy Group projects that global revenue will exceed $100 million in 2027, following reported growth of 24% over the preceding 12 months.
Billion Dollar Boy Group Acquires Creator Authority
The deal gives Billion Dollar Boy Group a dedicated B2B creator marketing operation alongside its established consumer-facing influencer services. Creator Authority works with brands seeking to reach professional audiences through creators who publish industry insights, business commentary and other specialized content.
Creator Authority joins a group that also includes influencer marketing agency Billion Dollar Boy, creator-focused business FiveTwoNine and creator intelligence platform Companion. The acquisition brings B2B expertise and existing client relationships into that wider network, while giving Creator Authority access to the group’s creative and technology resources.
The purchase comes after Accenture’s Whalar agency deal, another move to bring specialist creator marketing capabilities into a larger organization. Creator Authority’s emphasis on business audiences, however, gives Billion Dollar Boy Group a distinct offering within the sector.
The company did not disclose the purchase price in its announcement. It described the transaction as part of an effort to expand its services for brands seeking to connect with business decision-makers through creators.
Creator Authority Adds Specialized B2B Marketing Capabilities
Founded in 2023 by Brendan Gahan and Cassie Jackson, Creator Authority develops campaigns involving professional creators and subject-matter experts. Its LinkedIn Marketing Partner status reflects its focus on a platform where brands can reach audiences interested in industry news, technology, finance and other business topics.
LinkedIn has also developed tools to connect companies with potential partners. Its creator marketplace for brands lets marketers review creators’ expertise and audience information before exploring collaborations.
Professional creator campaigns differ from consumer influencer partnerships in their audiences and messaging. A software company, for example, may look for someone who can explain a technical subject to prospective business customers, rather than a creator known primarily for lifestyle or entertainment content.
Billion Dollar Boy Group also cited research conducted among 1,000 senior brand and marketing decision-makers in the U.S. and U.K. According to the company, 20% of respondents had invested in B2B creator marketing in 2026, and the category produced the highest reported return on investment among the creator strategies studied. Those findings reflect the company’s survey rather than independently measured campaign results.
Brendan Gahan and Cassie Jackson Take New Roles
Following the acquisition, Gahan became senior vice president of B2B at Billion Dollar Boy Group, with responsibility for developing the category and expanding business opportunities. Jackson took the role of group account director for B2B, overseeing client delivery.
The appointments keep both Creator Authority co-founders involved in the services they built. Their responsibilities cover business development and account management as those services become part of the larger organization.
Client Portfolio Spans Technology and Business Services
Creator Authority has worked with Amazon, Adobe, AT&T, IBM, Dropbox, HubSpot, Mastercard and Notion. The roster spans technology, telecommunications, software and financial services, illustrating the range of industries represented in its B2B marketing work.
Several of these companies market complex products or services to business customers, where professional expertise and audience relevance can shape creator selection. Their inclusion in the portfolio does not indicate the value or duration of any individual engagement, but it establishes the types of organizations the agency has served.
For Billion Dollar Boy Group, these relationships add to an existing influencer marketing business while widening its experience with professional audiences and business-oriented campaigns.
Acquisition Expands U.S. Presence and Revenue Outlook
The acquisition adds operations in Los Angeles and Austin to Billion Dollar Boy Group’s U.S. footprint, which already includes New York. The group also operates in London. The additional locations bring it closer to technology and enterprise clients in the American market.
Billion Dollar Boy Group reported a 24% increase in revenue over the preceding 12 months and said it expects global revenue to exceed $100 million in 2027 following the acquisition. The 2027 figure is a company forecast, not a completed financial result, and the group has not specified how much Creator Authority will contribute to that total.
The acquisition broadens Billion Dollar Boy Group’s services beyond consumer-oriented influencer campaigns. With Creator Authority’s team, LinkedIn experience and client relationships, the group is adding a dedicated operation focused on creators who communicate with business audiences.
Frequently Asked Questions
What is Billion Dollar Boy Group?
Billion Dollar Boy Group is a creator and influencer marketing organization whose businesses include Billion Dollar Boy, FiveTwoNine and the creator intelligence platform Companion. It has expanded into B2B creator marketing through the acquisition of Creator Authority.
What services does Creator Authority provide?
Creator Authority develops B2B creator marketing campaigns, particularly on LinkedIn, connecting companies with creators whose content reaches professional and industry-specific audiences.
Who founded Creator Authority?
Brendan Gahan and Cassie Jackson co-founded Creator Authority in 2023. Both joined Billion Dollar Boy Group in B2B-focused roles following the acquisition.
How does the acquisition expand Billion Dollar Boy Group’s operations?
The deal adds specialized B2B creator marketing services, client relationships and operations in Los Angeles and Austin to the group’s existing business.
What is Billion Dollar Boy Group’s revenue forecast?
The group expects global revenue to exceed $100 million in 2027. That figure is a company projection rather than a reported financial result.
