By: Jay Feldman

SummerFest’s final weekend (July 3rd-5th) promises to be a memorable experience on Milwaukee’s lakefront. Over the course of three music-packed weekends, crowds have already enjoyed performances by Hozier, The Killers, and Megan Thee Stallion. The festival’s last weekend brings acts like Benson Boone (July 3rd) and The Lumineers (July 5th), capping off a diverse music lineup.

However, SummerFest has always been more than just the music; it’s a place where food trucks, art activations, and brand pop-ups elevate the festival experience. Adding a design-focused touch to the event, CHITA Living unveils an interactive lounge on the Lakewalk, offering festival-goers a comfortable spot to relax, recharge, and unwind in style between shows.

Lakewalk Lounge: Where Music Meets Modern Living

CHITA Living’s open-air “living room” is situated between the Lakewalk’s pathway lights and the soothing sounds of the harbor. Instead of traditional benches, visitors will find deep-seat Elara rattan sectionals facing the water and Acker swivel chairs angled toward the stages. The brand’s mantra, “Take a break, take a seat, take in the moment,” is displayed on a teal archway that doubles as an ideal backdrop for quick selfies.

This setup thoughtfully caters to the natural flow of the crowd—offering shade and comfort while still keeping festival-goers in touch with the event. Wander in for a breather, test out the furniture, and snap a few photos. Whether you’re hearing bass from Japanese across the grounds or the gentle acoustic strum of James Taylor on the horizon, CHITA Living’s lounge blends relaxation with the festival’s ongoing soundtrack. It demonstrates how great design can harmonize with music, enhancing the experience.

Sit, Snap, Share: Inside CHITA’s Instagram-Worthy Booth

The booth’s design encourages visitors to pause and discover the perfect photo moment. The neon “Relax Here” sign invites quick selfies, while angled mirrors reflect the shimmer of the lake, ensuring that every shot captures something special. Drop onto the deep-seated Elara Outdoor Rattan Sofa Set or spin in the Acker Rope Outdoor Bistro Swivel Chairs, and CHITA Living’s team will hand you a phone stand so you can film your 360-degree comfort test hands-free. A live social wall showcases tagged posts (#CHITASummerFest) above the seating area, meaning your reel could be displayed for others to see before the next performance begins.

For festival enthusiasts, CHITA Living introduces hourly “power-sit” contests, where participants can earn bragging-rights pins for staying put through an entire song without fidgeting—a fun challenge for those who want to truly test their comfort levels.

Craftsmanship You Can Feel

CHITA Living’s pop-up furniture lounge highlights some of the brand’s sought-after pieces, each designed for comfort and style. Here’s a closer look at the standout furniture you can explore:

• Elara Outdoor Rattan Sofa Set – Wide-weave rattan, weather-resistant cushions, and an ideal recline angle make it a favorite choice for lounging.
• Blair Industrial Wood-Seat Counter Stools – A blend of powder-coated steel and warm mango wood, these stools offer a contemporary vibe great for any setting.
• Acker Rope Outdoor Bistro Set – Featuring rope-wrapped frames and swivel bases, these chairs offer great seating for those enjoying the view.
• Blythe Upholstered Adjustable-Height Swivel Stools – With gas-lift adjustability and bouclé upholstery, these stools provide a smooth and versatile sitting experience.

Each piece is built to withstand the energy of a festival and designed with materials that ensure they can handle spills, busy crowds, and more. Lift a cushion, and CHITA Living’s staff will point out details like mortise-and-tenon joints and marine-grade hardware, which enhance the longevity of the furniture.

Behind the clean lines and comfort lies CHITA Living’s commitment to sustainability. Many of the materials used—such as OEKO-TEX® certified fabric, FSC®-certified pine/plywood frames, and CertiPUR-US® foam—are thoughtfully sourced to reduce environmental impact, maintaining quality without compromising the planet. The brand also takes care to minimize packaging, making sure it’s recyclable and environmentally conscious.

Play to Win: Gifts, Giveaways, and Good Vibes

Simply scanning the booth check-in offers a chance to receive a CHITA Living canvas tote filled with holographic pouches, phone bags, and discount coupons. Prizes range from $25 online credits to a full Elara sofa delivered to your home.

One golden ticket each day unlocks a furniture makeover: the lucky winner will have their favorite room revamped using pieces from CHITA Living’s signature collections, all documented on Instagram Stories for a fun, shareable experience.

Pull Up a Chair — Literally

If you need a break from walking around the Miller Lite Oasis or want a moment of peace before the next show, CHITA Living’s lounge on the Lakewalk is a great spot to unwind. Snap a photo, sink into one of the soft cushions, and let the festival’s music fill the air while imagining the same comfort in your own home. While the festival concludes on July 5th, CHITA Living’s focus on creating comfortable and stylish spaces ensures the experience stays with you long after the final encore.

Look for the booth by the giant teal sign, tag your photos with #CHITASummerFest, and get ready to design a space that feels as good as it looks.