From Buenos Aires cafés to St. Barths sunsets, Jennifer Peykar is creating the kind of effortlessly photogenic luxury wardrobe made for modern travel.
There is a certain wardrobe every great trip deserves, the dress that works for an afternoon café and still looks perfect at dinner, the lightweight piece that takes almost no effort to style, and the outfit that somehow looks polished whether photographed beside the ocean or on a city street.
Flora Marteen is leaning directly into that lifestyle with its Buenos Aires Resort Collection 2027.
Created by designer Jennifer Peykar, the new capsule collection blends destination dressing with something much more personal: family heritage.
The brand itself was named for Peykar’s beloved grandmother, whose ideas about elegance continue to shape her work.
“My grandmother taught me that beautiful clothing isn’t about excess,” says Peykar. “It’s about confidence, quality, and creating something that makes a woman feel extraordinary.”
Meet the 2027 Resort Mood
For the newest collection, Peykar turns to Buenos Aires.
The Argentine capital offers almost endless visual inspiration: ornate European-influenced architecture, historic neighborhoods, café culture, romantic gardens, grand avenues and, of course, tango.
Peykar translates that energy into clothing rather than simply reproducing it.
Fluid silhouettes suggest movement. Metallic fabrics capture the glow of an evening city. Lace introduces romance, while knitted and seamless pieces provide the relaxed sophistication travelers want.
It creates an aesthetic that feels tailor-made for the current destination lifestyle.
One Look, Multiple Moments
Perhaps the biggest luxury while traveling is packing less while still having something fabulous to wear.
That is where Flora Marteen’s approach becomes particularly relevant.
A lightweight knit dress can work with flat sandals for lunch before being restyled with heels, statement jewelry and an evening bag for dinner.
A relaxed silhouette can move from poolside to cocktails.
The goal isn’t simply to create “vacation clothes.” It is to create pieces that adapt to the experience.
And the potential destinations are endless.
Picture Flora Marteen against the turquoise water of St. Barths, overlooking the dramatic coastline of Amalfi, aboard a yacht in the Mediterranean, at a sophisticated summer gathering in the Hamptons, or walking the romantic streets of Buenos Aires.
The wardrobe changes with the styling. The woman doesn’t have to change who she is.
The Story Behind the Style
In an era when fashion audiences encounter hundreds of brands through social media, storytelling can be just as important as the photograph.
Flora Marteen has a story that cannot simply be manufactured by a marketing campaign.
It begins with Peykar’s grandmother.
That personal connection gives the collection emotional depth beneath its polished resort aesthetic. Every collection becomes another interpretation of the lessons Peykar associates with her grandmother: confidence, quality and effortless beauty.
For 2027, Flora Marteen is offering a refreshing definition of destination style.
It isn’t about wearing more.
It’s about finding those memorable pieces that photograph beautifully, travel effortlessly and make a woman feel confident wherever the next flight takes her.
Buenos Aires may be the collection’s inspiration, but Flora Marteen’s destination is decidedly global.
