“Necessity is the mother of invention.”
Serial entrepreneur Mellodie Powell can relate. After all, she created her thriving enterprise Diva Starr after seeing a significant scarcity of options in the accessories industry.
This fashionable woman and trendsetter is a self-professed advocate for all things bling. She loves to browse the latest accessories but grew frustrated because of the lack of creativity and artistry available on the market. She saw too many products with repetitive and unimaginative designs.
Mellodie decided to take matters into her own hands and created Diva Starr, an accessory boutique known for its bespoke accessories with elegant and timeless designs. It also offers stylish apparel like tees, sweatshirts, and hoodies. On top of its every day and black-tie wear selections, it also carries numerous stocks of accessories that highlight various fraternities and sororities.
The brand was born in 2011 from its visionary founder’s desire to provide customers with exceptional pieces not found elsewhere. Mellodie’s mission is to create unique, one-of-a-kind, and high-quality fashion products.
Now, more than ten years later, Diva Starr continues to thrive and lead the industry by staying ahead of the latest fashion trends.
This impressive ability to predict and even start trends is what separates Mellodie Powell and her brand from the rest. On top of that, her unrivaled expertise, artistry, and keen attention to detail have allowed her to scale her business. She proudly shared, “I believe what separates me from my competition is my ability to design the highest quality products that stand out from the rest.”
As a testament to Mellodie Powell’s business acumen, the venture established Mellodie as an authority when it comes to accessories and apparel. Since it was created, the company has already served thousands of customers both on and offline.
Aside from Mellodie’s dedication to providing premium inventory and creating exquisite designs that clients love, she was also motivated to pursue entrepreneurship by her desire to stay at home with her daughter.
Mellodie Powell sees Diva Starr Boutique blooming even further by opening multiple locations in different cities across the country. But most importantly, the incredible entrepreneur plans to keep making fashion-forward products that help make her clients stand out everywhere they go.To learn more about Diva Starr, check out its official website and Facebook page.
