Emma Chamberlain’s coffee business is moving deeper into physical retail, and its new Los Angeles café gives that shift a visible address. Chamberlain Coffee now lists cafés in Century City and on Abbot Kinney in Venice, with the Venice shop described by the brand as its first standalone location. The opening places a digital first consumer label into one of Los Angeles’ recognizable shopping corridors, where café design, packaged drinks, merchandise and local partnerships meet in one room.
The café arrives as Chamberlain’s public profile remains linked to entertainment, fashion and online media, but the business story is increasingly about shelf space and in person retail. Chamberlain Coffee’s materials describe the cafés as an extension of the founder’s coffee ritual, with an emphasis on comfort, connection and a slower pace. That positioning gives the brand a way to translate online familiarity into a store format without relying only on a celebrity name.
A Creator Brand Enters the Street Level Test
The Abbot Kinney café opened at 1142 Abbot Kinney Boulevard, according to public listings and local coverage. Time Out Los Angeles reported that the location opened May 7 and described it as the brand’s first standalone brick and mortar café. The company’s site lists the Venice café as open daily, alongside its Century City café at Westfield Century City.
The distinction matters because Chamberlain Coffee had already moved through pop ups, packaged products and retail distribution before establishing a street level café. A standalone location creates a different test for the brand. Instead of asking shoppers to recognize a can or bag on a shelf, the café asks them to spend time inside the brand’s environment, taste menu items and consider products that can be taken home.
Chamberlain Coffee says the cafés were created with Proem Studio, the same design team behind Chamberlain’s personal space. The Abbot Kinney location is described by the company as an extension of her kitchen, using marble counters, warm woods, soft greens and the brand’s blue. The company also notes that drinks may be served in ceramic mugs and that seating is intended to encourage guests to linger.
From Shelf Space to Café Space
Chamberlain Coffee’s move into cafés follows a wider retail expansion. Food Dive reported that the brand launched online and later expanded into coffee bags, single serve pouches, Keurig pod coffee, matcha and ready to drink lattes. The same report said the brand’s canned dairy free lattes rolled out at Walmart, while coffee bags reached more than 375 Target locations after earlier placement at select Sprouts and Albertsons stores.
Target’s grocery listings show multiple Chamberlain Coffee items for sale, including matcha latte products, ground coffee, whole bean coffee and ready to drink oat milk coffee drinks. That visibility gives the company a retail footprint beyond fans seeking out the brand through its own site.
At a grocery chain, Chamberlain Coffee competes in a crowded aisle. At its own café, the company can shape the sound, furniture, drink presentation, merchandise and product placement around one brand language. For a creator led business, that control can help connect audience attention with a broader consumer packaged goods strategy.
Retailers, Ready to Drink Products and Brand Stretch
Chamberlain Coffee’s expansion has been tied to packaged beverage growth. A company announcement in 2023 said the brand raised new funding to support ready to drink cold brew lattes and national retail expansion. The company said it had grown across multiple product categories, including ready to drink offerings, flavored matcha, chai, tea bags, coffee pods, ground coffee and whole bean products.
The category mix reflects a brand trying to avoid being limited to a single coffee bag. Matcha, oat milk lattes and flavored blends allow the company to reach buyers who may not brew coffee at home or who use coffee shops as part of a lifestyle routine. That matters in Los Angeles, where boutique cafés often function as social spaces, work spots and retail discovery points.
Chamberlain’s role has also changed. World Coffee Portal reported in 2024 that she became co CEO of Chamberlain Coffee alongside Gustav Hossy, after previously serving as chief creative officer and leading marketing efforts. The same report said the company sold products through its direct to consumer site and more than 12,000 retail stores, including Walmart, Target and Circle K.
That wider store presence gives the café a stronger business context. The Abbot Kinney location is not only a place to buy a latte. It can also act as a live display for products already sold through major retailers. A customer may walk in for a drink, see the brand’s packaged items, and later recognize them at a grocery store. That loop gives the café value beyond daily foot traffic.
