By: Zach Miller

Some kids sell lemonade. Andy Fine sold garage-sale finds. This early refinement of taste would take him from New York to the rest of the world.

Founder of Sartoro, an online custom-suit brand, Andy Fine’s career has never followed a straight path, but every step, from consulting and finance to startups, helped shape the entrepreneur he is today.

Andy Fine started Sartoro during the pandemic and has since grown it into a business with thousands of satisfied customers worldwide. Sartoro’s mission is to make custom suits accessible, stylish, and easy to order.

This story is not just about clothing… though it is a very significant element. It’s about one man’s lifelong drive to challenge traditional systems and bring new ideas to life.

Andy Fine: From Finance to Fashion

Before Sartoro, Andy spent time at Goldman Sachs, worked as a consultant, and built tech startups. But the traditional career path didn’t fully satisfy him. Travel became a turning point. At 29, he left the comfort of the office and spent a year exploring the world. That trip deepened his appetite for freedom, creativity, and projects that could scale across borders.

Entrepreneurship fit him better than a corporate suit ever could. Fine launched consulting firms, joined the Antler accelerator, and tested different ideas. But he kept circling back to one frustration: why was high-quality custom fashion still reserved for those willing to pay exorbitant prices?

That problem became his opportunity.

The Sartoro Difference in Custom Suits

Andy founded Sartoro in early 2020, right as the world shut down. Launching a suit brand during a pandemic wasn’t ideal timing, but he pushed through. His goal was to combine craftsmanship with technology, eliminate intermediaries, and offer suits that looked like $1,500 pieces at a fraction of the cost.

The reasons why Sartoro has gained popularity include:

• Digital Tailor Fit Tech: Customers can get measured in about 60 seconds, no tape required. Sartoro’s AI and fit database generate precise measurements for a more accurate fit.
• Affordable Pricing Without Compromise: Suits start at $495. By owning manufacturing and avoiding brick-and-mortar stores, Sartoro reduces costs while maintaining quality.
• Fast Delivery Options: One, two, or three-week delivery is available, providing customers with speed without sacrificing the final product’s quality.
• Extensive Customization: With over 100 fabric choices and limitless design options, from lapels to lining, every garment can be personalized.
• Customer-First Promise: Free alterations, remakes, and returns on first orders. If the fit isn’t quite right, Sartoro works to make it right.
• Social Impact: Every order triggers a 5% donation to a charity of the customer’s choice.
  

This approach provides a welcomed alternative to traditional off-the-rack fashion. Customers buy suits… and confidence.

Sartoro has built its reputation through happy clients. More than 4,000 customers have already worn its suits to weddings, boardrooms, and special occasions.

Why Sartoro is Challenging Fashion Norms

Andy Fine didn’t want Sartoro to be just another online retailer. He wanted to remove traditional gatekeepers—luxury markups, mass sizing, and slow tailoring. Sartoro is challenging the entire industry.

Key impacts Sartoro has made in the fashion industry include:

• Accessibility: Men who might never have considered custom suits now have access to them.
• Technology Integration: AI-powered fitting technology is changing how tailoring is approached.
• Sustainability: Made-to-order production helps reduce waste compared to mass manufacturing.
• Global Reach: Suits can be designed online and shipped to various locations worldwide.
  

This represents true disruption. Sartoro transforms what it means to dress well, showing that personal style doesn’t always have to come with a premium price tag.

Summary

Sartoro has scaled quickly in just a few years. With plans to expand into women’s formalwear and a growing international customer base, the brand is still in the early stages of its journey. It offers fashion that is personal, affordable, and uncompromising in terms of quality.

In his own words, “We believe in crafting garments that make you feel incredible… clothes tailored to fit one person and one body—yours. Because when you love the way you look… it’s an incredible feeling.”

Andy Fine has lived a life powered by reinvention. His journey began with garage sales and led him to redefine modern suiting. He has remained adaptable, listened to his customers, and continually questioned outdated traditions.

Are you a professional who is tired of overpriced labels and off-the-rack fits but values style? Sartoro offers a fresh way of dressing for every moment that matters.