By: Bryan Laughery
Here’s the hard truth: customers aren’t clueless, and they’re definitely not taking your word at face value. Today’s prospects are not just educated—they’re surgical about finding who they can trust before they even think about engaging. You might believe that a slick website and a mountain of five-star reviews are enough. But the numbers say otherwise: in a crowded market where trust is rare, you’re leaving leads and revenue on the table if you’re not leveraging serious third-party validation, like an appearance on live TV. ClearCut PR, a leader in public relations and publicity, gives business leaders this missing piece of the puzzle—appearances on major news networks like ABC, FOX, and NBC—to finally get them on their prospects’ radar as a real, verified choice.
Your website, social media, and even glowing reviews are critical, but they’re just you talking about you. And your prospects know that. People now approach buying decisions armed with every bit of information they can find, Googling your name, browsing social platforms, even consulting GPT to dig deeper. What they’re looking for is social proof, and they want to see other people vouching for you—especially someone with a reputation on the line. This is where ClearCut PR steps in, bringing a level of credibility and social proof that typical PR and publicity simply can’t offer. One quick Google search showing you featured on NBC or ABC can make all the difference between a cold shoulder and a booked call.
The reality is that many businesses haven’t clocked just how much social proof they’re going to need to get the wheels turning with today’s hyper-skeptical customer base. Sure, you’ve got people signing up for your email list and scheduling the odd call—but for every prospect you’re talking to, there are at least 10 more scrolling right by because they just don’t trust you yet. “One of our clients, for example, had everything right—thousands of reviews, a sharp website, a social media presence that shone—but they weren’t getting enough meetings to actually close sales.” says Bryan Laughery, Founder and Lead Publicist at ClearCut PR. He continues “The missing link? Legit third-party validation from a source the public knows and respects. By getting them appearances on networks like ABC, NBC, and FOX, we effectively opened the floodgates. In 60 days, they went from a trickle of calls to a packed schedule, simply because they had that TV stamp of approval.” It’s clear: nothing signals credibility like seeing a business on screen in a legitimate news segment.
Another common mistake is that a lot of entrepreneurs think a live TV spot on a local network only counts if it’s in their specific market. This couldn’t be further from the truth. When you have a live TV appearance, that segment goes straight to the top of search results, where it can speak for you to potential clients across the country. If someone’s searching for your company, it doesn’t matter where the broadcast aired—it matters that it was aired. The production value, the brand recognition of the network, and the inherent trust from a third-party source do the heavy lifting, all without you having to say a word. And the data backs this up. Businesses featured on major networks have seen their sales jump by over 20% compared to those without this level of public endorsement. Imagine that: if you’re not doing this, it’s almost like paying a 20% revenue tax on your potential earnings because you haven’t built enough trust.
What sets ClearCut PR apart from the sea of promises out there is simple. They don’t sell dreams. “At ClearCut PR, we’re not here to tell you we’ll get you more leads, sales, or revenue. What we do promise is a tool so powerful that it speaks for itself. If you don’t use it, it won’t work. But if you understand what a strategic media appearance can do, we give you a tool that builds trust in a way few others can.” says Bryan. This is what he’s learned from years as an expert in sales communications operations, and it’s a lesson he’s carried into ClearCut PR: once you’ve acquired a lead, every single touchpoint is part of the sales process. If you want to close, transparency is non-negotiable. And nothing says transparency like someone else—someone impartial and respected—validating you on live TV.
It’s not all talk; Laughery brings experience to the table. As a judge on five seasons of a reality TV competition for entrepreneurs, he knows what it takes to break through. Contestants come to him for mentorship on how to cut through the noise and make their case compellingly, often against staggering odds. Watching entrepreneurs at all levels struggle with the same visibility and trust gaps, this service was critical for any business wanting to scale effectively.
We’ve hit an age where customers can practically smell a sales pitch from a mile away, so they’re looking for validation from every angle before they even get close. ClearCut PR gives businesses that validation through live TV appearances, taking the guesswork out of whether you’re worth a prospect’s time. In an industry where everyone’s vying for attention, they’re about clarity: they don’t guarantee revenue, but they give you the undeniable stamp of third-party credibility. If that’s what you’re looking for—a foot in the door with prospects who are ready to believe—then ClearCut PR is exactly what you need. And if you’re on the fence, well, remember: for every customer you lose to doubt, there’s one who might’ve signed on if only you’d shown them a reason to trust you first.
You can connect with Bryan to learn more about TV Publicity by clicking the link in this sentence.
Published By: Aize Perez
