Picture: Team Chronic member Pemba Sherpa on Mt Everest installing the highest weather station in the world with NatGeo & Rolex
Each industry presents a hurdle of challenges and mountains that can test how much an individual wants to thrive. While others yield to the seemingly unfathomable of tasks, others take on these trials and tribulations with unyielding motivation, determination, and passion. Entrepreneur Jason Pierce has taken on the impossible challenge of delving into the sporting industry and uplifting the sport of skiing with his brand, Chronic Athletics.
A seasoned expert in the entrepreneurial arts with thirty years of experience, Jason Pierce has made a significant impact on athletes who have been in the game for a long time and beginners whose interest in skiing has been piqued. Chronic Athletics is a company that stands out from the rest for providing skiers with the most innovative ski technology, revolutionizing the sport. As a result, athletes who have experienced the thrill of the wind rushing past them as they glide down have become more comfortable with Chronic Athletics equipment. At the same time, beginners are assured of having a great first experience.
“I used all the knowledge and skills I acquired over the years to create a design that makes skiing easier to understand and learn,” shared founder Jason Pierce, “By materializing this vision of mine, I hope to see more first-time users taking a step towards a better life.”
While Chronic Athletics has impacted the sporting industry, Jason Pierce took his brand to the next level by creating Chronic Outreach. This project provides a life-changing opportunity for the victims of abuse, human trafficking, and slave trading by giving them the chance to experience outdoor recreation. Through Chronic Outreach, Jason has been adding value to individuals struggling in life, allowing them to live life to the fullest according to their vision.
With a mission to make a difference through sports, Chronic Outreach is equipped with all the tools and resources for people to experience the joys of skiing. By reaching out to struggling individuals, Jason and his team hope to not only give them the taste and thrill of the sport but also to allow them to reawaken hope through a positive outdoor experience. Additionally, Chronic Outreach strives to instill a desire in people to try new things, especially taking a chance with skiing without getting overwhelmed with intimidation.
Apart from making an impact in the world of sports and changing lives through Chronic Outreach, Jason Pierce and Chronic Athletics have had the honor of helping the United States bring home over sixty-seven medals in professional sports, providing athletes with equipment to participate in Red Bull, USASA, and IFSA sanctioned events. Additionally, the brand has been the top choice as the official ski supplier to the United States Army’s Legendary 10th mountain Division, rising above ten titans in the ski equipment production industry.
Jason Pierce hopes that through Chronic Outreach, he will promote the power of wellness, positive experiences, and recovery. While he has already made such a significant impact, the entrepreneur believes that there is still much work to be done as he strives to inspire the next generation of like-minded individuals.