In the current aesthetics driven-world, numerous products have had their quality compromised for the sake of decked-out packaging. The cosmetic industry, in particular, is home to countless companies that have placed a heavier premium on how their offerings are going to be perceived and received by their target market. While it is also crucial to emphasize branding and the factors that play a role in whether or not a certain mascara, lipstick, or highlighter can capture customers’ interest, the safety and effectiveness of these items should never be given lesser attention. LaFarra and Company, a minority-owned brand known for its luxurious wellness beauty products, takes their commitment to providing skin-safe lashes to the next level by considering the sensitivities of today’s busy women.
LaFarra and Company is a purpose-driven venture established by Dr. LaFarra Young-Gaylor. This triple-boarded physician has served as a long-time pathologist and autoimmune thriver whose experiences with pink burning eyes after using mascara or eyeliners drove home the truths behind some beauty items. “I realized that I had developed sensitivities to many of the ingredients in mascara and liner, and there weren’t many options besides glue on lashes and extensions, which also contained toxic chemicals and sometimes caused my natural lashes to fall out,” she recalled. “As a working single mom to young children, I wanted a convenient way to ‘wake up my face.’ I wanted lashes that looked like my own, without them being flimsy enough that they would come off mid-conversation.”
Ultimately, the astute observation that there were few options on the table and the realization that toxic ingredients in cosmetics are more common than people may believe prompted Dr. LaFarra to formulate luxurious beauty and self-care products.
Armed with the mission to introduce a line of products that could safely enhance anyone’s natural beauty and help them face the world with their heads held high, LaFarra and Company poured time and resources into coming up with health-friendly choices. Right now, this well-respected brand, which is constantly fueled by the drive to make it easier for women to show up looking vibrant anywhere, even during long days that can frazzle CEOs, boasts an impressive inventory of offerings.
From makeup removers and collagen gummies to lash and brow growth serum and lash applicator, the standout products available at LaFarra and Company are all created for one purpose in mind: enable women to achieve a vibrant look as they face the challenges many have to contend with daily. The same aim rests at the core of the company’s signature line of luxury magnetic lashes. These waterproof and windproof best-selling items rest on a makeup removal system that does not utilize any harsh chemicals.
Shortly after its launch, LaFarra and Company managed to earn the patronage of many women, a feat that is not surprising because of what’s at the heart of this brand. In the years to come, it hopes to make a bigger mark by transforming the cosmetics industry with safe, chic products for confident and busy women. Learn more about LaFarra and Company by visiting its website.
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