LeBron James has launched a new YouTube channel centered on golf, with episodes following his playing and learning experiences. The first installment features former Cleveland Cavaliers teammates from the team’s 2016 NBA championship roster, giving James a long-form digital platform focused on an interest outside basketball.
Key Takeaways
- LeBron James launched a YouTube channel dedicated to golf on August 15, 2026.
- The debut episode features Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson and Channing Frye.
- The group played a three-on-three golf match at Castle Stuart Links in Scotland.
- New episodes are scheduled for monthly Saturday releases.
- The channel had surpassed 500,000 subscribers by August 19, 2026.
LeBron James Launches a Golf-Focused YouTube Channel
James introduced the new channel on August 15 with a long-form video centered on golf and a reunion with several former Cleveland Cavaliers teammates. The project follows James as he plays and learns the sport, with future episodes planned around his experiences on golf courses.
The channel’s first video moves James’ YouTube activity into a subject separate from basketball. Rather than focusing on NBA games, basketball analysis or highlights, the new series documents his interest in golf and his experiences playing the sport.
The debut also gives the channel a direct connection to James’ NBA career. The first episode brings together members of Cleveland’s 2016 championship team, which defeated the Golden State Warriors in the NBA Finals after coming back from a 3-1 series deficit.
James played alongside Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson and Channing Frye during the Scotland trip. The group used the trip to mark the 10-year anniversary of Cleveland’s championship season.
The YouTube channel therefore combines James’ current interest in golf with footage involving players associated with one of the defining seasons of his basketball career.
The project also arrives as YouTube continues to make changes that affect how creators and brands interpret video performance.Â
Former Cavaliers Join the Debut
The first episode brings six former Cavaliers players together for a three-on-three golf match. James, Love and Jefferson formed one side, while Smith, Thompson and Frye played on the opposing team.
Kyrie Irving, another member of Cleveland’s 2016 championship roster, does not appear in the debut episode. The participants instead include several teammates who played alongside James during the championship season.
The reunion provides the central setting for the channel’s first installment. The episode is built around the group’s golf match and their time together in Scotland rather than a traditional basketball-focused production.
The format also gives James an opportunity to appear alongside familiar collaborators from his playing career without making basketball the primary subject of the video.
First Episode Features Former Cavaliers Teammates
The debut episode is titled around the 2016 Cavaliers’ 10-year reunion and follows the former teammates during their golf trip. James and the group traveled to Scotland for the gathering, with Castle Stuart Links at the Cabot Highlands Resort serving as the location for their golf match.
The video runs for roughly 90 minutes. Its length places the episode firmly in a long-form format, giving the participants considerably more time than a typical short social-media clip.
The first installment focuses on the players’ time together away from an NBA setting. Their reunion is tied to the anniversary of Cleveland’s 2016 title, but the episode itself centers on golf and the group’s shared experience in Scotland.
James’ channel description presents the project as a way to follow his life around the golf course. The planned format allows viewers to follow him as he continues learning and playing the sport.
The first episode establishes that approach through a combination of golf footage and time spent with people James already knows from his professional basketball career.
Other creators have also used long-form YouTube series to build projects around specific interests and commercial partnerships.
Golf Trip to Scotland Anchors the Debut Episode
Castle Stuart Links provides the main golf setting for the debut. The course is located at Cabot Highlands in Scotland, where James and his former teammates played the three-on-three scramble.
The Scotland trip also connects the YouTube project to the Cavaliers’ 2016 championship anniversary. Ten years after Cleveland won its first NBA title, members of that team reunited for the golf outing.
The first episode was released on August 15, making the Scotland trip the opening subject for the new channel. James’ YouTube project consequently begins with an established group of personalities rather than a solo introduction to his golf activities.
The episode’s length also allows the channel to document the trip beyond the golf match itself. The reported footage includes the former teammates spending time together during the reunion.
That approach gives the debut a defined setting and group of participants while introducing the type of personal, long-form content James plans to produce through the channel.
YouTube creators have increasingly used the platform for projects that extend beyond short-form social posts, including longer entertainment productions and creator-led media work.Â
Monthly YouTube Schedule Sets Future Releases
James’ new channel is scheduled to release episodes monthly on Saturdays. The schedule establishes a recurring format rather than limiting the project to a single golf video.
The planned episodes will follow James and people in his circle as they visit golf courses. The channel is centered on his continued participation in the sport as he develops his interest and experience.
The August 15 launch also attracted a substantial initial audience. The channel had passed 500,000 subscribers by August 19, four days after the first episode was released.
That subscriber figure was reached before the channel’s first scheduled monthly cycle had been completed. The initial audience gives the project an established base for subsequent episodes.
The release schedule also separates the project from one-off appearances. James has previously participated in other digital media projects, but this channel is structured around recurring golf episodes with James as the central participant.
James Builds a Digital Platform Beyond Basketball
The new LeBron James YouTube channel gives the athlete a dedicated outlet for content based on an interest outside his primary sport. Golf is the central subject, while former teammates and other people in James’ circle can appear as part of the episodes.
James has described himself as continuing to learn the sport, making that process part of the channel’s premise. The project is not presented as a professional golf series; instead, it follows James’ participation in and interest in the game.
The first episode also demonstrates the role that existing relationships can play in the format. Love, Smith, Jefferson, Thompson and Frye were able to join James for the opening installment because of their connection through the Cavaliers.
The channel launched while James was preparing for another NBA season with the Philadelphia 76ers. He joined Philadelphia after spending the previous eight seasons with the Los Angeles Lakers.
His golf channel operates separately from his basketball activities. The content gives viewers access to a different part of James’ interests while maintaining a connection to people familiar from his NBA career.
The first release also establishes long-form video as the project’s main format. At about 90 minutes, the debut provides substantially more footage than a short social post and gives the channel room to document full golf outings and the people accompanying James.
The next episodes are scheduled for monthly Saturday releases, keeping golf at the center of the channel as James continues to play and learn the sport.
Frequently Asked Questions
What is LeBron James’ new YouTube channel about?
The LeBron James YouTube channel is dedicated to golf. It follows James as he plays and learns the sport, with episodes featuring friends and people in his circle.
When did LeBron James launch his golf YouTube channel?
James launched the channel on August 15, 2026. The first episode was released that day and centered on a golf reunion with former Cleveland Cavaliers teammates.
Who appears in LeBron James’ first golf episode?
The debut features James with former Cavaliers teammates Kevin Love, J.R. Smith, Richard Jefferson, Tristan Thompson and Channing Frye. The group played a three-on-three golf match in Scotland.
How often will LeBron James release new golf episodes?
New episodes are scheduled to be released monthly on Saturdays. The channel is designed to follow James’ golf activities and experiences at different courses.
How many subscribers does LeBron James’ YouTube channel have?
The channel had surpassed 500,000 subscribers by August 19, 2026, four days after its launch.
