Looking up something online has never been easier with the advancement of digital media. With just a click, an array of information is readily available for viewing. And if there’s one topic that people search up about at any given time of day, it will be food. And Herbert Christopher Tobias , a food connoisseur, is using his platform (TobiasEats) to present food establishments people ought to try and help local businesses.
When the pandemic hit, there was a visible decline of customers within restaurants, food trucks, liquor brands, and other food-related businesses–causing a lot of places to go bankrupt and close up. To address this dilemma, Herbert came up with the show TobiasEats.
TobiasEats started as a small instagram channel featuring pictures and videos of food from local establishments using an iPhone. The channel took off into popularity when it garnered numerous viewers keen on discovering new food to try out. Herbert managed to impress many viewers, and was able to connect with Golden Jones Video Productions that led to the rebirth of his status as Jersey Shore’s taste guru.Â
With the help of the studio’s high-end recording equipment and experienced MSG videographers/Audio Techs, TobiasEats managed to upgrade the quality of the show and reach a wider audience. As a result, the show is now available on different streaming platforms and subscription platforms like Apple TV and Roku TV. Celebrity appearances on the show further encourage the viewers to try the establishment out.
With TobiasEats’ rise to fame came the sponsorship of different liquor labels such as Patron, Wyoming Whiskey, Angry Dad Brewing, Kamoti, Partida Tequila, Lisco, Schoefferhofer, and Jerzey Jungle Juice. As a result, the show funds itself and thrives through the sponsorships of these brands, allowing the establishments to take full advantage of the exposure provided by the show without spending a cent.
As part of the sponsorship, TobiasEats creates short promotional videos that increase brand awareness and store demand. These videos include celebrity endorsements , 15-30 seconds Social Media Ads, and commercials posted in Hulu and YouTube advertisements.Â
TobiasEats’ audiences are not only those foodies who are enthusiastic about checking out new restaurants to eat at. Some businesses also reach out to the show to inquire about marketing and having commercials and advertisements for their businesses filmed.
Yummy Media Group, the team behind the show’s advertising, comes in to do a full restaurant shoot to a thorough walkthrough of the place and its concept, staff, service and products. The SEO marketing team markets these videos online to boost brand-building and reputation.
TobiasEats is not just about creating content and generating revenues; it’s about wielding the influence to draw the public eye to the difficulties the local-owned food businesses underwent during the pandemic and help alleviate them little by little. Â
Plans are underway to work with more brands and bring TobiasEats to larger platforms for an even wider reach. Herbert Christopher Tobias is committed now more than ever to working with family-owned businesses not only within the community but across the expanse of the United States.
Learn more about TobiasEats by visiting his website.
