By: Maria Williams
Naythan Lange and his company, BeFound Media, are the perfect example of creative thinkers who are blazing a path towards the future in the field of content-driven marketing. One of their specialties has been creating content for the construction industry, and they have redefined the benchmark for construction companies’ online marketing through their captivating and engaging videos.
Traditionally, construction companies have promoted their services online through in-depth websites, blog posts, social media posts, and email marketing campaigns. Naythan Lange and the team at BeFound Media have set themselves apart through their focus on short-form video content that showcases weekly project updates, construction milestones, and before-and-after comparisons, telling the story of construction projects from start to finish.
Their forward-thinking approach to content uses techniques such as professional lighting, aerial videography, time-lapse photography, eye-catching graphics, and top-notch sound design. Using these methods, they have masterminded successful content marketing campaigns for construction companies such as The Quorum Group, Turner Construction, DGU Baja, Facchetti Costruzioni and Nova Drywall.
BeFound Media’s visionary video content and seamless integration of photography and filming sessions into construction schedules have yielded measurable results for construction clients throughout the industry. In 2024 alone, Naythan Lange and BeFound Media have generated an impressive number of views on video content they have produced. In the first quarter of 2024, their marketing campaigns resulted in a significant increase in new followers, a wide reach across different accounts, and a substantial number of users visiting client websites.
Based in Vancouver, Canada, BeFound Media has grown exponentially from its humble beginnings of working with local construction companies. Initially frustrated by the lack of job offers in other industries, BeFound Media built its stellar reputation on its team members’ determination to deliver extraordinary content despite the challenges. This allowed the company to expand past its blue-collar advertising roots and attract fresh talent to the company. BeFound Media soon began garnering praise for its ability to generate interest and its influence in the B2B space. Its reach has since extended worldwide, as the team has since worked on projects in Singapore, Italy, and Mexico.
BeFound Media’s international projects are the perfect illustration of the company’s ambition and determination to persevere in the midst of challenges. While filming overseas, BeFound Media battled rough terrain, grueling temperatures, and shifting local regulations that made photography with aerial drones and FPV more complicated than usual. Through open and continuous communication with clients, BeFound Media was still able to accomplish all its clients’ marketing objectives while developing strong, long-term relationships with its international clients.
Recently, one special project served as a testament to BeFound Media’s ability to establish lasting relationships with clients. After finishing work on a 7-star resort owned by Aman Resorts, the owners of a respected Italian construction company and BeFound Media’s Mexico-based client, DGU Baja, chose the team at BeFound Media to film their wedding. They paid for the team to fly to Italy and chronicle their happiest moments, even after the end of their contract. The team’s creativity, flexibility, and ability to establish trust with clients made them ideally suited for this project.
Today, BeFound Media is at the forefront of innovation in the field of content creation, using techniques such as CGI, aerial and FPV drones, as well as virtual tours. Naythan Lange and his team’s expertise in short-form video production has also allowed them to create content that is shareable, engaging, and more effective at capturing an audience’s attention than long-form content. BeFound Media is on a continual path of discovery, looking for the innovative, creative, and effective ways to produce social media content for construction.
Any construction brands interested in experiencing BeFound Media’s dynamic, innovative approach to content-driven marketing can reach out to Naythan Lange and BeFound Media to plan their next big collaboration. BeFound Media offers free consultations and social media audits that will help any brand grow its online presence. Interested parties can learn more at BeFound360.com and book a consultation at BeFound360.com/Booking. Examples of BeFound Media’s previous projects can also be viewed at Instagram.com/BeFoundMedia and Vimeo.com/BeFoundMedia.
Published by: Martin De Juan
