PR Myths Busted: What Really Works in Public Relations

By: Sharon Leid

Public Relations (PR) often comes with a few myths that can lead businesses astray. From misconceptions about media coverage to misunderstandings about the role of social media, these myths can hinder your PR efforts and prevent you from achieving your full potential. Today, we’re setting the record straight and revealing the truth behind what drives PR success. Buckle up because we’re about to bust some myths wide open!

Myth 1: Media Coverage is All That Matters

The Myth: Many believe securing media coverage is the holy grail of PR. While getting your brand in the news is fantastic, it’s not the only thing that counts.

The Truth: Media coverage is essential, but it’s just one piece of the puzzle. Success in PR comes from a well-rounded strategy that includes building relationships, creating engaging content, and understanding your audience. Think of media coverage as the cherry on top, not the whole cake.

Example: One Brooklyn Health doesn’t rely solely on media coverage to build its reputation. They also focus on community health events, like free screenings and educational workshops, and engage actively on social media to connect with patients directly. They partner with different organizations to help promote healthy living. This comprehensive approach allows them to maintain a strong, positive presence beyond just being featured in the news.

Myth 2: PR is Just About Press Releases

The Myth: Press releases are often seen as the core of PR. While useful, they don’t encompass the full scope of public relations.

The Truth: PR involves much more than just writing press releases. It’s about creating and maintaining a positive image, engaging with your audience, and handling crises effectively. A great PR strategy integrates press releases with social media, content marketing, and community engagement.

Example: Consider Nike’s “Just Do It” campaign. It’s not just about press releases but how Nike engages with its audience through inspirational stories, powerful ads, and partnerships with athletes. The campaign’s success is a result of a comprehensive PR approach.

Myth 3: Social Media is a PR Silver Bullet

The Myth: Social media is often hailed as the ultimate PR tool that can solve all your problems.

The Truth: Social media is a powerful tool but not a one-size-fits-all solution. It’s effective when used strategically and in conjunction with other PR efforts. Social media should be part of a broader PR strategy that includes traditional media, influencer partnerships, Community engagement, and direct involvement with your audience.

Example: Take the example of Wendy’s Twitter account. Wendy’s is famous for its witty and engaging tweets. Still, this success is rooted in a broader strategy that includes understanding their audience, crafting a unique brand voice, and using social media as a part of their overall PR strategy.

Myth 4: PR is Only for Big Companies

The Myth: There’s a belief that only large companies with big budgets can benefit from PR.

The Truth: PR can be highly effective for businesses of all sizes. Vera Moore Cosmetics, a New York-based beauty brand, demonstrates how a smaller company can succeed significantly through strategic PR efforts.

Example: Vera Moore Cosmetics illustrates that effective PR is not limited to large companies. By leveraging community engagement, local media, and personal branding, they have successfully built a strong presence in the beauty industry for over 40 years.

Myth 5: Once You’ve Done PR, You’re Done

The Myth: Some believe that PR is a one-time effort—you do it once, and you’re set.

The Truth: PR is an ongoing process. Building and maintaining a positive image requires continuous effort and adaptation. Regularly updating your strategy, engaging with your audience, and responding to changes in the market are essential for long-term success.

Example: Look at Apple. Their PR strategy involves constant innovation and engagement. They don’t just release a product and stop; they continue to engage with their audience through events, updates, and media interactions, maintaining their strong brand presence over time.

Busting these PR myths is just the beginning. Understanding what really works in PR is crucial for developing a successful strategy. Whether you’re a startup looking to make a splash or a well-established company aiming to maintain your edge, the truth is that a thoughtful and integrated approach to PR will yield premier results.

Are you curious about the real PR success secrets? Try visiting NetstrucPR, and let’s bust those myths together. Your brand’s breakthrough is just one conversation away.