Purple Magnolia, a brand established by the passionate gardener and marketer Jenny DeSantis, is on a mission to seamlessly blend creativity with sustainability. As society becomes more eco-conscious, Purple Magnolia stands out as a leader for those committed to reducing their environmental footprint while embracing a joyful, nature-inspired lifestyle. This woman-owned business, led by a mother of three who balances a full-time career as a marketing director for a solar company, is not just a commercial venture, but a deeply personal journey.
Jenny DeSantis, the visionary behind Purple Magnolia, has always been captivated by nature. Her love for gardening and indoor plants is a lifelong passion that has evolved into over 15 years of expertise, which she now shares with a broader audience. DeSantis’ book, published under her pen name, “Sustainable Container Gardening: Grow Healthy Organic Fruits, Vegetables, Herbs and Flowers for a Garden That Thrives in Small Spaces: From Seed to Table in 90 Days!”, offers a blend of guidance and inspiration for those interested in adopting sustainable gardening practices. This publication, available on Amazon, has positioned DeSantis as an authoritative figure in the field, providing readers with practical knowledge and actionable advice to cultivate their own thriving gardens, even in small spaces.
At the heart of Purple Magnolia’s product offerings is a commitment to more than just commerce—it’s about fostering a sustainable way of life. The brand initially gained attention with its creatively designed coffee mugs, which combine functionality with aesthetic appeal. These mugs are not just about enjoying a cup of coffee or tea; they embody Purple Magnolia’s ethos of infusing daily life with creativity and joy. As the brand expanded, so did its product line, which now includes eco-friendly canvas shopping bags, travel mugs, reusable water bottles and wine tumblers. Each item is designed to minimize environmental impact, reflecting Purple Magnolia’s unwavering dedication to sustainability.
What sets Purple Magnolia apart from other brands in the market is its holistic approach to eco-friendly living. While many companies may offer sustainable products, Purple Magnolia integrates this philosophy into every aspect of its operations. The founder’s personal commitment to environmental stewardship is evident not only in the products but also in the educational resources provided to customers. An upcoming book on pollinators further underscores this commitment, offering readers valuable insights into supporting vital ecosystems through their gardening practices.
DeSantis’ journey with Purple Magnolia is intricately connected with her personal life. As a mother, she is deeply aware of the importance of preserving nature for future generations. This understanding drives her to create products and resources that not only meet the needs of today’s consumers but also contribute to a healthier planet. Her background in marketing, particularly within the solar industry, informs her approach to running a business that is both environmentally responsible and customer-focused.
The products offered by Purple Magnolia are designed to inspire creativity while encouraging sustainable habits. For example, the eco-friendly canvas shopping bags are not only practical but also adorned with unique designs that make a statement about the owner’s commitment to the environment. Similarly, travel mugs and water bottles are crafted with both style and sustainability in mind, making it easier for consumers to make eco-friendly choices in their daily lives. Each product is a reflection of DeSantis’ belief that sustainability doesn’t have to be mundane—it can be vibrant, creative, and enjoyable.
Purple Magnolia’s dedication to education is another factor that distinguishes the brand. The company does not just sell products; it provides a wealth of knowledge to help customers make informed decisions about sustainable living. DeSantis’ book on sustainable container gardening is a prime example of this commitment, offering readers a comprehensive guide to growing their own organic produce in small spaces. This practical approach to sustainability makes it accessible to a wider audience, encouraging more people to adopt eco-friendly practices.
As Purple Magnolia continues to grow, DeSantis remains focused on her original mission: to inspire others to live beautifully and responsibly. The brand is not about chasing trends but about creating a lasting impact on the world by fostering a deep connection to nature. This commitment is evident in everything the company does, from the products it offers to the content it creates. Customers are not just buying a product—they are joining a community of like-minded individuals who share a passion for sustainability and creativity.
In a market crowded with businesses vying for attention, Purple Magnolia stands out by staying true to its core values. The brand’s unique combination of creative design, expert knowledge, and a genuine passion for nature resonates with consumers who are looking for more than just products—they want to be part of a movement towards a more sustainable future. Through her work with Purple Magnolia, Jenny DeSantis is not only helping to reduce the environmental footprint but also inspiring others to do the same, one creatively designed, eco-friendly product at a time.
For more information on Purple Magnolia and to explore their range of products, visit their website purplemagnoliashop.com and follow them on Instagram @shop_purplemagnolia. DeSanits’ book “Sustainable Container Gardening” is available on Amazon here.
Published By: Aize Perez