In the past couple of months, the rising Italian-born singer/songwriter Ludovica has received countless questions from her fans and listeners on how she has been able to fund moving around so much in the music industry while juggling a very demanding full-time job. This time, she finally sets the record straight, shedding light on the topic of her funding and delving deep into the history of her professional career.
After graduating college, Ludovica thought that it would be appropriate to specialize in the industry that she was about to dive into. So, she enrolled in the NYU-Tisch Music Business program and graduated soon after. At the same time, she would utilize the skills she acquired in the corporate world by moving from one customer service experience to another, all the while investing her finances in her upcoming music career.
Ludovica’s nine-to-five job was the only resource she had to pay for her bills and fund her music projects. Last year alone, the emerging artist managed to invest about $40,000 without the help of any investors, donors, or sponsorships of any kind. She firmly believes that there are several keys that an artist should take into account before they wholeheartedly begin their musical career.
First and foremost, they need to build a core team around them that are willing to come along their journey. “The treasure behind having a core team with you besides the great connections is that a house built by the strength of differently skilled people will come out much greater than a house whose jobs were performed by one person only,” explained Ludovica. Secondly, building services that are needed in the community that reflect your brand and character.
In line with this, Ludovica created her second source of income with her clothing brand SB1. “Nowadays, artists can no longer make a substantial living by music alone. Create different streams of income for yourself by creating original business ventures,” shared Ludovica. She also emphasizes that aspiring artists will need to invest every necessary penny in the things that they know for certain will unlock a new level of credibility, personal success and brand ownership.
“For example, if you decide to stick to a job, invest where you can in a high-quality music video that you know will capture the eyes of the public and experts, or invest in the quality of mixes of your music so that it can get heard at high levels, ‘bad mixes stop at the entrance door of opportunity.’ Invest into a good quality campaign or press run that you know will allow you to shine the light your projects deserve and take you to the next level to unlock more doors,” advised Ludovica.
“You can take yourself upstairs. Many rely on the elevator; the elevator is busy taking everybody else from floor to floor. Use the damn stairs. Sweat a little,” said the rising artist. Lastly, Ludovica shares that leveraging “plugs” and connections to get flights, hotels, transportation, deals on studio time, film editing, designers, spaces, rentals, or just about any other service out there will greatly improve one’s chances at success. She advocates reciprocally supporting those services as they can be incredibly valuable.
So, to put it simply, Ludovica has been able to fund her entire music career by being smart in the realm of Music Business Management. Her expertise and knowledge in the field are incredibly vast, which is why she has shared these nuggets of knowledge with her fans and other aspiring musicians. With this, she is able to help other aspirants claim their success and explain to her fans how she has been able to stay successful all these years. Ludovica is truly an inspiration not just for her fantastic music but for her business expertise as well.