Launching a new venture can be tricky, yet it can be one of the most rewarding things for an individual or a company if done right. Hence, Lindsay Mulder and her team at Rock Prairie Productions LLC are preparing to create the best launch possible for their new online magazine called SoundCandy.
Rock Prairie Productions has worked with artists and various music professionals across the globe since its conception. Today, the company aims to take things to an entirely new level by launching SoundCandy, a platform looking towards creating a community for music industry professionals interested in networking and supporting other artists worldwide.
“The music industry can be very complicated, especially for artists who are just beginning their careers,” shared Lindsay Mulder. “Trying to navigate through terminology alone can be an overwhelming task. It’s incredibly tough even to know where to begin. In addition, music professionals who have been in the business for decades sometimes find themselves struggling with various regulations, licensing issues, and contracts,” she added. Now with SoundCandy, Lindsay and Rock Prairie Productions LLC aim to make the journey a little easier for artists who are just beginning their run.
SoundCandy will tackle a plethora of topics. The online magazine includes a blog, compiles interviews featuring music icons and upcoming names, masterfully written articles, videos, and a podcast called AudioWire. The sole mission of the online magazine is to build a community focused on artists rather than corporate money machines. Genuine personalities and authenticity of artists are often overshadowed by how much they made or how high they reached charts throughout their careers. And so, SoundCloud aims to change that and give artists opportunities to truly connect with audiences worldwide.
“We are currently providing several opportunities for onboarding, interviews, and radio pitch for selected artists,” revealed Lindsay Mulder. “Diversity is our goal. We are targeting anyone in the music industry who wishes to collaborate on future projects,” the founder added. SoundCandy aims to become as inclusive as possible, welcoming artists from all corners of the globe.
Furthermore, Lindsay Mulder explained that both Rock Prairie Productions LLC and SoundCandy do not limit themselves to collaborating with already established acts. The company prides itself on having an extensive database of artists, including terrestrial, satellite, and internet radio stations, bloggers, curators, label executives, A&R representatives, national studios, entertainment attorneys, producers, venues, booking agents, and many other talented individuals. Once launched, SoundCandy will be an avenue for all of their voices and amplify their stories to the world.
“Artists are their own brand. Our goal is to help maximize artists’ brands through exposure and industry opportunities. Many artists feel rightfully overwhelmed, and part of our mission is to educate. Education is the key to navigating this incredibly complex business,” Lindsay Mulder said, explaining how Rock Prairie Productions LLC has helped artists stand out amid the volume of music content being uploaded daily.
To learn more about Rock Prairie Productions LLC and know more about its upcoming online magazine SoundCandy, visit their website.
