There are many things that people have done throughout the history of their existence. People ate food, drank water, communicated, and continued their family line. People constantly migrated, changed their place of residence and there is evidence of this, which dates back tens of thousands of years. Primitive people migrated in large groups in search of a better place to live. They were interested in food, a favorable climate, and a normal environment for the tribe to live in.

Migration also exists today. We can say that it has become even more active. Although, of course, people’s motivation has changed. If ancient people were looking for food, modern people are looking for money. If ancient humans needed safety from predators and hostile tribes, modern humans need decent conditions for self-realization. In addition, modern people are looking for political systems that would completely suit them.

There are two main directions of migration that are popular among expats from all over the world. Firstly, it is Western Europe. Secondly, it is the USA. The reason is the good income of the residents of these countries, decent living conditions and safety.

But the USA is a pillar in this list. It is the undisputed leader in terms of migration activity. Just look at these figures: in total, 50 million migrants live in the USA, which is 15% of the total population. Almost every 7th resident of the United States is a person who was born in another country and moved here over time. Amazing!

Mass migration to the USA began at the end of the 19th century. Since then, it has only gained momentum. The real migration boom occurred in the middle of the last century. The reason was the world wars and a very unstable situation in previously calm European countries. Residents of these countries began to look for a better fate in the USA.

Migration to the USA continues today, although not so long ago local authorities tried to minimize this process. They failed to do so. In particular, because a new conflict broke out in Europe: the war between Russia and Ukraine. Migration from Ukraine to the United States has become especially active. Between 2022 and 2023, the number of people who moved to the United States from Ukraine increased 5-fold.

There are several popular projects that deal with the issue of migrants in the United States. The first of these projects was the RusRek platform. Initially, it was aimed at making life easier for people who had just moved to the United States from their homeland. Over time, RusRek became an assistant to companies that identified migrants in the United States as their target audience.

RusRek uses several media resources in its work, some of which we will now consider.

Official Website of RusRek 

This is an information portal that is of great value to migrants. Firstly, expats can get the latest news here and always stay up to date with events in the United States, Europe and the post-Soviet countries.

Secondly, migrants can use a variety of services, avoiding the language barrier. For example, you can find a home appliance repairman or a Russian-speaking driver.

Thirdly, the RusRek website is an active communication platform. Migrants can simply communicate on various topics here, make new acquaintances.

The website has a blog, which consists of 5 main categories. We are talking about migration, economics, crimes, news and health.

RusRek Radio Station 

This radio station operates at 96.3 FM. It also performs an informational function. Migrants can receive useful information while driving their own car or using public transport.

Radio hosts talk about the latest trends in the world of fashion, culture, sports, technological progress, migration and so on. In short, this is a very important source of information that brings expats a lot of benefits.

RusRek Radio Station also provides information about upcoming cultural and sports events. It does not let migrants get bored. Particular attention is paid to healthcare.

In addition, there are radio programs designed to relieve stress and maintain the mental health of migrants. These are interesting stories about other countries, tourism, the history of the United States and other countries, and so on.

Printed Edition 

Everything is obvious here. Migrants can get a RusRek newspaper right in the New York subway. A great option to get access to useful information right on the way to work, school, or the store.

What RusRek Can Offer to Businesses 

• Comprehensive business promotion for American companies. RusRek specialists can adapt a company’s unique selling proposition to the needs of expats.
• Free advertising platform. Businesses can place their commercial ads on the RusRek website. Yes, it’s absolutely free.
• Access to marketing research results. RusRek knows what migrants want in the United States. Having received this information, a business can adjust its strategy to achieve the greatest profit.

RusRek is universal, useful and modern!

Published by: Josh Tatunay