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Comeback of the Decade: The Return Of Death Row Records

Snoop Dogg has recently announced the return of Death Row Records, the legendary rap label that he helped to pioneer in the early 1990s. Death Row Records, founded by Dr. Dre and Suge Knight, was once a driving force in the rap and hip-hop industry, producing some of the most influential music of that era. 

Following its dissolution in 2006, the label has been relatively quiet, with no new releases or artist signings. Now, with Snoop Dogg’s announcement, the label is set to make a comeback and reclaim its place as one of the most influential forces in the music industry.

History of Death Row Records

Death Row Records is an iconic music label that has been associated with some of the greatest hip-hop and rap artists of all time. Founded in 1991 by Suge Knight, The D.O.C., Dick Griffey, and Dr. Dre, Death Row Records quickly became one of the most successful labels in the music industry.

During its heyday, Death Row Records was home to some of the biggest names in rap, including Tupac Shakur, Snoop Dogg, Nate Dogg, Warren G, and Kurupt. The label’s success was largely due to the production of Dr. Dre, who created some of the most iconic songs in rap history, such as “The Chronic” and “Doggystyle.”

What Happened to Death Row Records?

Despite its success, the label has seen a steady decline since its peak in the mid-1990s. The decline of Death Row Records can be attributed to a number of factors.

First, the label’s success was largely due to the popularity of its two biggest stars, Tupac and Snoop Dogg. When Tupac was killed in 1996, the label lost its most profitable artist. In addition, Snoop Dogg left Death Row in 1998, further weakening the label’s roster.

The second factor in Death Row’s decline was the controversy and legal troubles that surrounded the label. Suge Knight was convicted of assault in 1996, and lawsuits from former artists and producers plagued the label. These legal issues forced the label to close its doors in 2006.

The final factor in the decline of Death Row Records was the changing musical landscape of the late 1990s and early 2000s. Hip-hop was becoming increasingly mainstream, which meant that Death Row’s brand of hardcore rap was no longer as popular as it once was. As a result, Death Row could not attract new talent, leading to its demise.

Snoop Dogg Announces Return of Death Row Records

Despite its silence for the past few years, Death Row Records is expected to make a comeback under Snoop Dogg’s leadership. In 2022, Snoop Dogg purchased the label and acquired the rights to its trademarks and some of its catalog.

So, what does the famous rapper have in plan for the future of Death Row Records? Well, Snoop Dogg’s current priority is ensuring that the artists under his label are paid their just dues. That’s why he decided to remove the label’s catalog from certain streaming services, as they are notorious for not paying artists enough.

Currently, you can find the label’s catalog exclusively on TikTok. However, Snoop Dogg has plans to create his own streaming platform, the Death Row app, which will hopefully come to fruition in the near future.

Is Ed Sheeran Now Part of Death Row Records?

In a recent video posted by Snoop Dogg, he can be seen gifting a chunky gold necklace to British singer Ed Sheeran. This video sent the internet ablaze as the necklace was part of the Death Row Records jewelry line. But does this mean Ed Sheeran is now part of Death Row Records?

We’re not quite sure, but what we do know is that Sheeran was not the only recipient of this jewelry line. Snoop Dogg also gave a similar necklace to Russel Crowe at the same party attended by Sheeran. And prior to that, Jamie Foxx also received his own necklace.

Final Thoughts

The return of Death Row Records is an exciting development for the music industry. The label was a major force in hip-hop music in the 90s, and its comeback is sure to bring back the same creativity and innovation that made it a success.

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