The party scene wouldn’t be complete without a touch of alcohol to liven up any event. When it comes to the New Jersey party scene, one brand maintains its legendary status as the ultimate party drink, and it’s none other than Jerzey Jungle Juice. Created by the famous Tim Gillen, more famously known as DJ Tim Shady, Jerzey Jungle Juice has grown into a beloved brand in the Garden State area and beyond.
Tim Gillen is practically a local celebrity over in New Jersey. With the massive success of his alcoholic beverage Jerzey Jungle Juice, people have been dubbing him as “The Jungle Juice Guy” left and right. “I get stopped at the mall, at the gym, out to dinner, it’s actually a pretty cool reputation, and I’m honored to take on the role,” said Gillen. “As I go out, I see more and more people all over wearing my merch and drinking my drink, and it’s a pretty cool feeling.” Gillen is considered an influencer to many.
“Tim is the brand. Tim is Jerzey Jungle Juice,” expressed one of Tim’s close friends. “He is one of the most unique, hard-working, and influential people I have ever met in my life, and watching him do what he does day after day, night after night is just truly incredible,” he added.
The drink has made its way into over seventy liquor stores and some major Jersey Shore bars and clubs, which has made Gillen some high-profile friends in the process.
Most of the time, people constantly reach out to him for advice on their brand or business and how they can improve on their businesses. “I don’t claim to know everything, but when I see someone who is motivated and hungry to succeed like I am, I’m glad to help out,” explained Gillen.
Born and raised in New Jersey, the thriving native has officially become a Jersey icon at this point. His ever-growing fanbase is a testament to his influence, a fanbase that continues to grow to this day. Tim Gillen’s Jerzey Jungle Juice is the new hot summer drink of 2021, and people are quickly catching on. In a span of five short months, Jerzey Jungle Juice has cornered the pre-made cocktail market and dazzled many loyal patrons.
Jerzey Jungle Juice is made with grain alcohol and is completely gluten-free. It has a delicious ready-to-pour fruit punch flavor that absolutely sucker punches anyone that tries it out. “Just pour it on ice and get ready for the best night of your life,” said Gillen.
Gillen has four major bar accounts that he currently focuses on, such as JR’s Bar and Grill in Seaside Heights, Jenks Club in Point Pleasant, The Shore House in Point Pleasant and Asbury Ale House in Asbury Park. He works hand-in-hand with the owners and managers of all three bars to promote Jerzey Jungle Juice on weekends and does what he calls Jungle Juice Takeover Parties, which have been extremely successful for growing the brand.
It’s a brilliant marketing move, one that’s unique and innovative to the point of captivating new patrons and old ones alike. “We’re selling a party and an experience. It has become so much more than just a drink,” he explained. Gillen uses what he calls Explosive Marketing.
In the near future, Gillen hopes to expand his company nationwide and have a full line of Jungle Juice flavors that are currently in the works. He also envisions doing bigger collaborations with companies he idolizes, such as Barstool Sports and also teams up with big-time musical artists and celebrities. Tim Gillen is the Jungle Juice King, and he is staking his claim to the throne. It’s only a matter of time before he becomes a household name all over the world.