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How Tolman Media’s Preferred Vendor Network Is Changing the Landscape of the Wedding Industry by Promoting Collaboration and Partnerships

Tying the knot is perhaps one of the most exciting and treasured moments in anyone’s life. Yet, at the same time, the stress and pressure of planning for the big day can take a toll on most people. For starters, there seems to be an endless list of service providers to contact, from bridal boutiques and reception venues to caterers, florists, bands, and photographers. Cognizant of this dilemma, industry authority Tolman Media has introduced a creative and innovative solution through its Preferred Vendor Network or PVN: a thorough, consolidated list of exceptional and reliable wedding vendors.

At the helm of this brilliant concept is creative visionary and respected expert Brennan Tolman. On top of his passion for helping brides and grooms have their dream nuptials, his unwavering dedication to his fellow providers in the wedding business inspired the entrepreneur to create the venture. As it stands, the competition can be extremely fierce and cutthroat. However, the insightful professional believes that more can be achieved through teamwork and cooperation; thus, PVN was created. 

The initiative’s primary mission is to help vendors book more weddings by creating a streamlined platform that promotes collaboration. In turn, this provides clients with a seamless experience and hassle-free journey, which ensures more conversions. Moreover, the well-thought-out model is an excellent option for small or family-owned businesses that do not have the same marketing and advertising capacity as big corporations. 

Aside from its trailblazing concept and strategies, Tolman Media provides its partner vendors with the added value of exposure and visibility. After all, it possesses a vast network of leads and business opportunities. Furthermore, as a testament to the distinguished brand’s impressive reach, the international institution employs more than 4,000 photographers and videographers. These creatives, located all around the globe, work closely together on wedding shoots with the shared goal of fulfilling the bride and groom’s vision.

To make things even better, the enterprise generously offers its partner vendors several benefits. Proudly outlining what some of these are, Brennan explained, “Because our video or photo bundles are affordable, when your bride books with us, they have more money to spend on your services. All our preferred vendors get all the photos and videos we shoot of their venue, flowers, or other services to use for marketing. For free! So each time you refer a client to Tolman Media, you are getting guaranteed advertising materials proactively delivered for you.”

But most importantly, the founder had proven his genuine passion for helping his community when he shared, “Each time one of our preferred vendors refers a client to us, we will reinvest a significant percentage of the package back into your business immediately. So if you are a floral shop and you refer a customer to us, we will write you a check that you can reinvest into your small business so we can all grow together.”

Moving forward, Tolman Media plans to continue expanding its horizons and connect with like-minded professionals in the wedding industry who seek collaboration and partnership. “As a person, my number one goal is to help small businesses grow, especially those of freelancers. It’s hard to make it in this world, and especially after COVID, we learned we need to stick together,” Brennan insightfully declared.

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