TRNDY Social is making waves in marketing and brand building by redefining how celebrities and brands connect. Led by founders Mike Visnick (CEO) and Logan Simmons (CMO), this innovative talent agency serves as a vital bridge empowering athletes, entertainers, and influencers to solidify their brands and engage with their target audiences effectively.
Celebrity marketing is at the core of TRNDY Social’s approach. However, the agency recognizes that true success creates meaningful connections between brands and their desired consumer groups. By leveraging its extensive network of industry leaders, TRNDY Social helps companies reach their target audiences directly and build sustainable relationships.
TRNDY Social’s success is evident through its impressive roster of athlete partners, which includes legendary figures such as Donovan McNabb, Tiki Barber, Terrell Owens, and Jeremy Roenick. These athletes, alongside other influential personalities, have embraced the importance of building a solid social media presence and leveraging their brands to secure long-term success beyond their sports careers.
What sets TRNDY Social apart is its founders’ unique perspective. Mike Visnick and Logan Simmons have owned consumer product brands, granting them invaluable insights into navigating the complex marketing landscape. They understand that consistency and visibility are crucial in the fast-paced business world. With the proper celebrity endorsement, brands gain instant credibility, connecting with consumers on a deeper level.
TRNDY Social’s strategic approach extends beyond superficial endorsements. Instead, the agency forges genuine partnerships, showcasing the collaborations prominently on platforms that resonate with target audiences. By building real communities, TRNDY Social delivers authentic engagement and converts fans into loyal customers.

Recently, TRNDY Social welcomed renowned motivational speaker, sales coach, and high-level corporate trainer Forbes Riley to its roster. Forbes Riley’s dynamic energy and charismatic presence make her an invaluable asset, adding depth to the agency’s capabilities. Additionally, with her infomercial expertise and accomplishments as a QVC home shopping host, she has solidified her reputation as a prominent figure in the industry.
Looking ahead, TRNDY Social has ambitious expansion plans. With offices in Boca Raton, Florida, and Newport Beach, California, the agency’s coast-to-coast presence positions it at the forefront of the talent management industry. As D2C brand owners, music industry leaders, and television executives, Mike Visnick and Logan Simmons aim to further amplify TRNDY Social’s impact by partnering with global athletes, celebrities, and entertainers. Their ultimate goal is to tap into the immense potential of celebrities and athletes’ personal brands and maximize their value, creating a winning situation for all involved.
TRNDY Social is revolutionizing the landscape of celebrity marketing, connecting brands with influential figures and creating authentic partnerships that resonate with target audiences. With a personalized approach, industry expertise, and an unwavering commitment to building natural communities, TRNDY Social is reshaping the possibilities of brand connections in today’s competitive market.