Barber and creator VicBlends has launched BetterDays, a men’s grooming brand co-founded with retail and consumer-products executive Joey Thomas. The company has debuted with two hair-styling products and distribution through its direct-to-consumer website, TikTok Shop and Amazon, extending VicBlends’ barbering and creator business into consumer products.
BetterDays is backed by $7 million in funding led by Maveron and Will Ventures. Thomas serves as the company’s CEO alongside his role as co-founder.
Key Takeaways
- VicBlends has launched BetterDays, a men’s grooming brand
- The company was co-founded with retail and consumer-products executive Joey Thomas
- BetterDays launched with Rebound Cream and Grip Powder
- Products are sold through BetterDaysHair.com, TikTok Shop and Amazon
- BetterDays is backed by $7 million in funding led by Maveron and Will Ventures
VicBlends Launches BetterDays as a Men’s Grooming Brand
VicBlends, whose name is Victor Fontanez, has expanded his barbering and creator business into consumer products with BetterDays. The men’s grooming brand was co-founded with Joey Thomas, who serves as CEO and brings experience in the consumer-products and retail sectors.
BetterDays is rooted in hair care and styling, directly connecting the business with VicBlends’ professional background as a barber. Its debut lineup consists of Rebound Cream, a leave-in conditioner, and Grip Powder, a hair texture powder.
The company is backed by $7 million in funding led by Maveron and Will Ventures, providing capital for the launch and development of its consumer-products business.
BetterDays also reflects a wider movement toward creator-led consumer businesses in which influencers and public-facing creators take direct roles in companies rather than participating only through promotional partnerships.
The connection between his established profession and the product category gives BetterDays a clear link to the barbering work behind his creator identity.
BetterDays Introduces Rebound Cream and Grip Powder
BetterDays launched with two products designed around hair care and styling: Rebound Cream and Grip Powder.
Rebound Cream is a leave-in conditioner formulated for daily hydration, while Grip Powder is a texture powder designed to add lift, grip and styling control. Both products are priced at $20 and are made in the United States.
The focused two-product launch gives BetterDays a defined entry point into men’s grooming. Rather than beginning with a broad range across several personal-care categories, the brand is starting with products closely connected to hair styling and barbering.
The products are also designed for a range of hair textures, including straight, wavy, curly and coily hair. That approach connects the debut lineup with the variety of hair types VicBlends encounters through his barbering work.
Rebound Cream and Grip Powder therefore serve as both the brand’s initial commercial products and the foundation of its positioning within men’s hair care.
Joey Thomas Joins VicBlends in Building the Brand
Joey Thomas co-founded BetterDays with VicBlends and serves as the company’s CEO. His role brings retail and consumer-products experience to the business alongside VicBlends’ background in barbering and digital media.
The partnership combines two areas of expertise. VicBlends brings direct experience with men’s hair care, an established creator audience and years of professional barbering, while Thomas oversees the company from a consumer-brand and retail perspective.
Thomas previously held senior roles at DUDE Wipes, giving him experience in building a consumer-products company across retail and direct sales. At BetterDays, he is responsible for helping develop the business and its growth strategy.
BetterDays was built as a standalone consumer brand rather than a one-off creator collaboration. VicBlends is a co-founder of the company, connecting his role to the business itself as well as its public identity.
The $7 million in funding provides additional support as the company introduces its products and builds distribution across direct-to-consumer and third-party commerce platforms.
BetterDays Expands Sales Through TikTok Shop and Amazon
BetterDays products are available through BetterDaysHair.com, TikTok Shop and Amazon, giving the company three online routes to consumers at launch.
The direct-to-consumer site provides a dedicated storefront for the brand, while Amazon adds a major e-commerce marketplace. TikTok Shop connects the products more directly with a social platform where creator content and shopping can operate within the same environment.
That channel is especially relevant to VicBlends because of his established creator presence. The growth of TikTok Shop commerce has increasingly connected product discovery, creator content and transactions within the platform.
For BetterDays, the model creates a direct link between social-media visibility and product availability. Consumers who encounter the brand through creator content can purchase through TikTok Shop while also having access to the company’s own website and Amazon.
The distribution strategy therefore combines direct sales, social commerce and marketplace e-commerce from the start of the brand’s operations.
BetterDays Builds on VicBlends’ Barbering Business
BetterDays extends VicBlends’ work as a barber into a product category closely connected with his professional background. The initial emphasis on leave-in conditioning and texture styling keeps the company’s first products centered on hair care.
The launch also expands VicBlends’ role from barber and digital creator to consumer-brand co-founder. BetterDays gives him a dedicated company through which his experience in grooming can be translated into physical products.
Thomas’ involvement adds consumer-products leadership to that structure. Together, the co-founders combine barbering, creator reach, retail experience and business development within the new company.
BetterDays enters the market with two products, $7 million in backing and distribution across its own website, TikTok Shop and Amazon. Those elements establish the initial foundation for the brand as it begins operating in the men’s grooming category.
Frequently Asked Questions
What is VicBlends BetterDays?
BetterDays is a men’s grooming brand co-founded by barber and creator VicBlends, whose name is Victor Fontanez, and retail executive Joey Thomas. The company initially focuses on hair-care and styling products.
What products does BetterDays sell?
BetterDays launched with Rebound Cream and Grip Powder. Rebound Cream is a leave-in conditioner, while Grip Powder is a hair texture powder designed for styling and control.
Who founded BetterDays with VicBlends?
Joey Thomas co-founded BetterDays with VicBlends and serves as the company’s CEO. Thomas brings retail and consumer-products experience to the business.
Where can consumers buy BetterDays products?
BetterDays products are available through BetterDaysHair.com, TikTok Shop and Amazon.
How is BetterDays connected to VicBlends’ creator business?
BetterDays extends VicBlends’ barbering and creator work into consumer products. Its initial hair-care and styling products directly connect the business with his professional background as a barber.
