In a world driven by technology and people almost glued to their screens, the fight for attention goes on. Brands, in particular, have to do more than traditional advertising methods to capture their target audiences. But with competition also trying its best to gain awareness, it’s becoming increasingly challenging for any business owner or personality to stand out. This is where digital marketers come in, and one, in particular, is setting the bar higher than the rest: Jason Wojo.
Having sold over $100 million online in paid ads, nine-figure Advertising expert Jason is truly a force to reckon with. Dominating the digital marketing industry for many years now, Jason helps brands achieve exponential growth with technology as the founder and CEO of Wojo Media. Currently based in Orlando, Florida, Jason has played an instrumental role in the success of many seven and eight-figure businesses.
Over the years, after scaling over 53 brands, Jason has narrowed down the essence of an effective digital advertising campaign into four key components–irresistible offers, high-converting landing pages or funnels, establishing omnipresent ads across multiple platforms, and ensuring the fulfillment of backend KPIs to remain profitable and predictable.
A good marketing campaign should be developed with irresistible offers in cold traffic capable of making any customer say yes. Then comes the landing page with the right messaging, copies, and knowing which platform will work best. Jason also touched on the value of targeting audiences from various fronts using a combination of platforms where paid advertising is available, such as search engines and social media. Lastly, brands should have quantifiable KPIs to make their businesses predictable. Nailing down all four, according to Jason, is key to establishing optimized campaigns that fully reinforce brand goals.
Paid ads have become more competitive with the emergence of AI and algorithms capable of predicting data at a more granular level. But in the wrong hands, such technology can be meaningless. Applying the four key parts Jason has identified, backed by years of dedication to his craft, the marketing expert assures brands that they, too, can succeed. Any marketer can spend thousands on paid ads and still not harness the desired outcome for his clients. Jason emphasizes that while the budget is important, the strategy should come first.
“Any upcoming or established business can benefit a ton from a strong online presence as it helps to sustain, compete, and grow exponentially, which is not possible with other mediums,” Jason said. The expert further highlighted how applying innovative and strategic digital marketing campaigns can easily boost a brand to expand locations and overcome slumps.
With his knowledge and expertise in digital marketing, he has grown brands across industries, including gyms, clothing brands, personal trainers, basketball trainers, insurance companies, alternative medicine practitioners, weight loss programs, real estate agents, and many others from his growing clientele.
Jason’s amazing track record has gained him the spot in the 30 Top Entrepreneurs Under 30 list in the NY Weekly Magazine as one of the most sought-after digital marketers redefining limits in the marketing landscape.