By: William Jones

Scroll through Elliot Aboud’s Instagram and you’ll see a man who moves easily through Miami’s most exclusive circles. Red carpet galas, art week soirées, rooftop brand launches — he’s often there, alongside the who’s who of fashion, entertainment, and business. But beyond the tailored suits and curated snapshots is a strategist building some of the fastest-growing lifestyle brands in the country. And what he’s quietly working on now may change how people shop for fashion altogether.

More Than a Social Presence

In an era where influencer culture drives trends, Aboud understands that visibility and credibility can be powerful tools. His public image may reflect the glamour of luxury living, yet every event appearance and social post connects back to a larger business play. It’s a balance of style and substance, where brand building extends far beyond likes and follows.

“The people you meet and the trust you build in those environments can be invaluable. In luxury, your network is as important as your product,” Aboud says.

Building Scent Into a Lifestyle

That relationship-driven approach has been central to his work with Aroma360 and Hotel Collection, two luxury scent brands he helps lead as Executive Vice President. Together, they’ve helped turn scent from a background detail into a signature brand element, creating immersive environments for both private homes and high-profile partners.

From crafting signature aromas with world-class hotels to collaborations with the country’s biggest brands, Aroma360 has become one of the leading names in scent marketing. Its luxury scent collections pair with proprietary diffuser technology, making the experience as much about performance as it is about fragrance.

Redefining Retail

While many brands have shifted toward online-only models, Aboud has chosen to focus on brick-and-mortar retail. When he took over retail operations for Aroma360, the company had just nine stores. Today, there are 35 stores, including coveted locations like Hudson Yards in New York City, Coral Gables in Miami, and two in Dubai.

In Aboud’s view, physical spaces are still important for luxury brands. “Luxury is about how something makes you feel. Scent has the power to connect memory and emotion instantly. It’s one of the most immersive ways to tell a brand’s story,” he explains.

Fashion’s Next Disruptor

Even with his role in scaling Aroma360’s presence nationwide, Aboud is channeling energy into a passion project in the fashion space. While details remain under wraps until its official launch, the venture hopes to bring premier fashion brands directly to consumers’ doors more quickly and seamlessly than current same-day options allow.

The idea grew from Aboud’s habits. “I’ve always loved fashion, but I don’t love shopping in the traditional sense,” Aboud says. “If I could have the right pieces brought to me, I would and wouldn’t hesitate to pay for that.”

Life at the Intersection of Influence and Entrepreneurship

Aboud’s day-to-day is a mix of high-level negotiations and high-profile networking. One week might involve finalizing a lease in a premier shopping center; the next could be spent attending fashion shows or product launches that connect him with potential collaborators. In his world, influence and entrepreneurship often go hand in hand. Each fuels the other.

For Aboud, business growth isn’t just about what happens in the office. It’s about the conversations you have, the people you meet, and the opportunities that emerge from being in the right rooms.

The Vision Ahead

With retail expansions on the horizon, luxury scent collaborations in motion, and a disruptive fashion platform in the works, Aboud’s next chapter appears as fast-paced as his current one. But whether he’s on a red carpet or in a boardroom, his approach remains the same: connect, innovate, and execute.

“I’m not interested in doing what’s been done before,” he says. “If I’m building something, it’s because I believe it can set a new standard.”

From Miami’s most photographed events to the behind-the-scenes deals shaping the future of luxury retail, Elliot Aboud’s story is proof that in the right hands, influence is more than an image — it’s a powerful tool for transformation.