Influencers have become very powerful and effective tools in marketing, and they are changing the way promotions are being done for various brands all over the world. The influencer culture has been impacting consumers from all walks of life, and organizations like Non-Equity Partner recognize its significant contributions. For this reason, Non-Equity Partner is leveraging influencer strategies in the practice of law and more.
Non-Equity Partner is spearheaded by Bill Moore, an elusive creator who remains anonymous for career purposes. Bill successfully developed his defining online brand by targeting the newest generation of young lawyers and white-collar professionals. He first jumped into the influencer scene in 2019 by creating an Instagram account that has grown to more than 160,000 followers. Bill’s reputation as a famous lawyer, however, is quite unconventional for a practicing lawyer as he opts to use humor to capture the hearts and minds of legal professionals around the world.
After generating a huge following, Non-Equity Partner has evolved into a respectable organization that offers attorney career placement services, industry-leading publications on compensation and law firm rankings, and legal-tech consulting and investment. In addition, its features are very user-friendly, making it easy for job-hunting young lawyers to find what they are looking for.
Another interesting feature of Non-Equity Partner is that it represents a recent trend of niche career influencer brands that have outgrown their original audience. There is a wide array of products available on its website, from pens to hoodies, pillows, shirts, jogger pants, ball caps, mugs, socks, women’s crop tops, and accessories, among others.
“I like to think that Non-Equity Partner is truly making a difference in the industry by providing some much-needed transparency and a few laughs along the way,” said Bill. “By giving a common voice to our shared experiences, I hope that aspiring attorneys would be inspired and empowered to take more agency over their careers and add some life into a decaying industry.”
If anything, Bill has successfully redefined how people view lawyers in general. Quite often, they are viewed as stern and serious individuals without a funny bone in their bodies. But Bill has proven that it is possible to be an effective and well-respected law practitioner and still be the funniest guy on social media. Quite obviously, people are drawn to his sarcasm and wit altogether, attributes that are rarely together for a lot of practicing lawyers nowadays.
Bill’s approach has been undeniably effective as Non-Equity Partner has been a guaranteed crowd drawer. It only goes to show that consumers respond to strategies they can easily relate to, especially when it concerns law practice. Non-Equity Partner is dubbed as the modern-day “Dilbert,” a comic strip created by Scott Adams that was first published on April 16, 1989. Dilbert is known for its office humor about a white-collar, micro-managed office featuring Dilbert as the lead character. Bill is much like Dilbert, and there is nothing quite like his humor on Instagram.
