By: Joshua Finley
Pinkskate, a vibrant activewear brand created by Terri Ewert and her daughter Bethany, is trying to fill a unique gap in the fashion market for skating enthusiasts. With a focus on quality, inclusivity, and sustainability, Pinkskate has quickly established itself as a brand that celebrates all forms of skating—from ice to roller, inline, and skateboarding. The journey behind Pinkskate is as compelling as its purpose, with roots that trace back to Terri’s lifelong passion for skating and the cherished bond she shares with her daughter.
Terri’s skating journey began as a child when she took “learn-to-skate” classes at her local park district and spent countless weekends roller skating with her best friend. Later, she introduced Bethany to ice skating at age five, igniting a shared love for the sport that continues today. “Skating is in our DNA,” says Terri. This deep connection to skating inspired the duo to launch Pinkskate in 2014 after noticing a glaring lack of representation for skating in the retail clothing industry.
“Skating isn’t just a seasonal activity,” Terri points out. “Yet, we’d only see ice skating apparel appear during the holidays—and even then, it was limited to a few sweaters or T-shirts.” Pinkskate was born to change that narrative, providing trendy fashion and accessories for skating enthusiasts year-round. The brand’s designs cater to various skaters, including ice skaters, hockey players, roller skaters, inline skaters, and skateboarders.
At the heart of Pinkskate’s identity is its snowflake logo, a powerful symbol of progress. “No two skating journeys are alike, just as no two snowflakes are the same,” explains Terri. “The logo reminds us and our customers that it’s never too late to start skating and that every step forward counts.” This ethos is reflected in the positivity and encouragement infused into the brand’s designs and messaging, making Pinkskate more than just a clothing line—it’s a community.
Pinkskate stands out in a crowded market through its commitment to authenticity and customer support. As a brand created by skaters for skaters, every product is thoughtfully designed with the needs of skating enthusiasts in mind. The company also strengthens its bond with its audience by offering free skating tutorials, particularly geared toward adults new to skating. These resources aim to inspire confidence and foster a sense of belonging among their customers.
The company also takes its commitment to sustainability seriously. To reduce its carbon footprint, Pinkskate’s products are ethically sourced and often made to order, promoting minimal waste. This approach aligns with the founders’ dedication to providing high-quality, durable apparel that customers feel good about wearing.
Beyond its product offerings, Pinkskate has made a meaningful impact in the skating community through nonprofit collaborations. The brand has partnered with organizations like the Rising Stars Adaptive Skating Program, creating jackets and hats for their volunteer coaching staff. These efforts underscore Pinkskate’s mission to support and uplift skaters of all backgrounds and abilities.
Pinkskate’s community-driven approach has resonated with customers who see themselves in the brand’s story. “We hope that you never give up on yourself and stay on the path of progress,” says Terri. “When you do, we call you #pinksk8strong.” This rallying cry has become the brand’s signature, inspiring skaters everywhere to embrace their journey with pride and perseverance.
As the brand continues to grow, Pinkskate remains steadfast in its goal to make skating more accessible and celebrated through fashion. Whether it’s a hockey jersey, a roller-skating T-shirt, or a sleek pair of inline skating leggings, Pinkskate helps ensure that skaters have stylish, functional apparel to match their passion.
To learn more about Pinkskate’s mission, products, and skating tutorials, visit Pinkskate’s website or follow them on Facebook, Instagram and tiktok.
Published by Charlie N.
