For freelance talents and artists, marketing oneself and establishing a presence is essential to gain more job opportunities. However, competition from other aspiring talents can make it challenging to stand out from the crowd. 28-year-old Shantae Menendez has experienced this struggle first hand, which is why she created Talent on Edge. It is a platform where talents, artists, and business owners can have the opportunity to network and highlight their products, skills, and abilities. Standing by its slogan “Home Of Talented Individuals,” this venture aims to help entrepreneurs establish meaningful connections by promoting collaborations within the community.
As a pioneer, Talent On Edge boasts a distinct business model that expertly blends and integrates both the creative and business aspects of entrepreneurship. In turn, a wonderful community of like-minded people who can all benefit from each other while furthering their own goals was created.
It strategically uses the social media platform Instagram to showcase and highlight many talented individuals like photographers, models, actors, and videographers. Posting an artist’s photo or video serves as a free yet highly effective exposure since Talent On Edge’s Instagram page has an impressive follower count of over 6,000. Not only that, but it makes collaborations much more convenient and frequent as these posts help give people an insight into the capabilities and skill sets of these talents. As for business owners and entrepreneurs, they can have their products and services advertised on the page to gain more public attention and grow their business. All of these are possible just by using Instagram.
The inspiration behind creating this unique organization stems from the personal hardships of its founder and CEO, Shantae Menendez. When she was starting out as a talent herself, she used to have nothing. This motivated her to work hard and inspired her to develop a one-of-a-kind brand – Talent On Edge. Of course, this venture also had its own hurdles. At first, Shantae found it challenging to materialize her concept, but technology has played a major role in bringing the idea to life. Instagram and social media have been instrumental in providing a platform for her vision.
What helps the business stand out is its commitment to foster a professional yet flexible and compassionate working relationship with its clients. This is Shantae’s personal advocacy. When asked about how she handles her transactions, the young entrepreneur said, “I do it from a great place in my heart. I would offer my help before I offer a price.” This excellent brand of service is why many potential clients come to Talent on Edge for help.
Talent On Edge aims to work its way to the top and become an established and renowned talent agency working with big-time clients and managing prominent artists, talents, and models in terms of long-term plans. As for Shantae Menendez, her plans for the future include building a career around modeling. She is also interested in venturing into fashion and acting.
Learn more about Talent on Edge by visiting them on Instagram.