Influencer marketing is one of the hottest trends in the marketing world today. The money that companies are spending to connect and promote through influencers grew from $1.7 billion in 2016 to more than $10 billion in 2021. And the trend shows no signs of cooling off. In fact, it’s expected to top $16 billion in 2022.
The biggest obstacle to succeeding at influencer marketing is making the right connection between influencer and brand. TapMob is the perfect tool for overcoming that obstacle.
“TapMob is disrupting the influencer space,” explains Nate Co, Managing Partner for TapMob. “Normally, influencers have to wait around to secure brand deals then wait even longer to get paid. Through TapMob, influencers now have a platform where they can connect instantly and get paid instantly.”
To be successful, influencers need to spend a lot of time creating content, growing a fan base, and maintaining an authentic connection with their fans. Finding time to identify relevant brands and pursue monetization opportunities can be seen as overwhelming and out of reach. That is where TapMob serves the creator economy, streamlining the connection process and simplifying the path to profits. Through the TapMob app, influencers and brands can connect seamlessly.
“We’ve made it easier than ever for creators to connect with brands and advertisers who are ready to pay them to promote,” Nate says. “Through the TapMob app, you simply choose an offer, copy the link to your social channels, and start making money. The interactive dashboard makes sure you can track your success by providing stats in real-time.”
TapMob also empowers influencers to boost their earnings by using the app to build influencer teams. When other influencers or creators join your team, you become eligible for a comission.
Gauging by its success to date, it seems that TapMob has developed an intuitive user interface and effective functionality that influencers and brands appreciate. There are currently 3,000 TikTok influencers using the app and TapMob has facilitated $1.6 million in influencer payouts in 2021 alone. The TapMob platform has completely rethought the creator monetization experience by making it simple, fun, and rewarding.
“The creator space is a new and ever-evolving industry. We are committed to solving the marketing and monetization problems the industry is experiencing,” says Nate. “Many creators don’t know how to monetize or don’t have the time or resources to do it effectively, so we built the tech that solves their problems.”
For advertisers and marketers, TapMob makes it easier than ever to get their product or services in front of the right audience by leveraging influencers who have built an engaged and trusting following on social media.
In the world of influence marketing, micro-influencers are considered the most effective investment for marketing campaigns. While they connect with a smaller audience than celebrities or macro-influencers, micro-influencers have been found to have a higher engagement rate and conversion rate when promoting products and services.
However, finding the right micro-influencer is a challenge that requires a lot of work. TapMob does that work for marketers by bringing micro-influencers to them. And TabMob is currently operating on an “invite only” model when it comes to influencers, so advertisers can know connecting through TapMob means they are connecting with top quality influencers.
TapMob also allows advertisers to customize the relationship with influencers, who are paid on a performance basis. Advertisers only pay for results. There are no obligations or contracts. If influencers do not deliver, advertisers can easily move on.
“The TapMob platform is the bridge between big brand advertisers and creators that the industry has been waiting for,” says Nate. “It allows influencers and creators to take control of their business, track earnings in real-time, and choose the brand or advertiser that fits their audience best. And it provides advertisers with a tool that only costs them if their partnerships deliver real results.”
